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2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Mini Vision concept presages next-gen Cooper Hardtop

Mini is preparing to launch the third-generation of its trademark three-door hatch, and while we've already shown you that car mostly devoid of camouflage in spy shots, the BMW-owned brand has still seen fit to release a concept that previews the new design. Called the Mini Vision, it looks broadly similar to the cars we showed you at the beginning of the month, aside from a few concepty styling pieces.
The Vision is a well-balanced blend of the stylish hatch that rebooted the Mini brand in 2002 and the more bloated model that arrived in 2007. It's more rounded than the 2002, but seems decidedly more muscular than the 2007, and features modern accents like full LED headlights inspired by the sadly not-for-production Rocketman concept. Mini's traditional floating roof soldiers on, while the concept wears side grilles that seem borrowed from the Countryman and Paceman. Based on what we've seen in the spy shots, however, that treatment isn't going to make production, at least not on the models we've seen.
It's safe to say that the interior on this concept bears only a slight resemblance to what we'll see on the production car. The integrated Union Jack straps in the door panels are a cool touch, but the Vision's cabin looks like something out of a flying saucer. We'd expect only inspirational traces to arrive on the production model.

Help Mini decide on its next limited-edition Cooper

Mini likes to make a big hullabaloo about the number of ways its cars can be configured, which currently stands at 10 million. While that figure is impressive, the BMW-owned brand is always looking for new and unique design variations, a trend that has seen a number of special-edition Minis pop up over the years boasting unique color and trim items.
For the new, third-generation F56 Mini, the British brand is at it again. Only this time, the cars are designed and chosen by Mini's fans in a new contest. Called "The New Originals," Mini teamed its 10 Final Test Test Drive winners with an illustrator to design their perfect Mini, one of which will become the next special-edition model.
The ten cars are currently being voted on by the brand's fans on the Mini USA website, with the winner set to be announced at the 2014 New York Auto Show in April. A total of 56 examples of the winning entry will then be put on sale, making this one of the most limited of Mini's many limited editions. Voting closes on February 19, so hop over to the page and vote for your favorite.