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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini attempts first-ever backflip in a car

Not too long ago, the idea of doing a backflip seemed almost impossible on two wheels let alone four, but now the stunt is routinely performed using everything from dirtbikes to monster trucks. Now Mini is getting into the game by attempting to perform a backflip with French stuntman Guerlain Chicherit behind the wheel of a highly modified Countryman, which it claims is the first-ever attempt at doing so with a car.
Another unique element of the jump that Mini is claiming is in regards to the ramp. Past automotive backflips, including Rhys Millen's 2009 jump to ring in the New Year, have used special ramps that help rotate the car, but the ramp Chicherit uses is "unassisted" and the backflip is attempted using only "a gas pedal and a prayer" according to a Mini spokesman for the event.
The video posted below is only a teaser showing the car launch up into the air, but while we have to wait until February 10 to see the final result, it sounds like the landing was a success. According to the Chicherit's Facebook page, practice for the stunt took 18 months of work with "lots of crashes."

Classic Rover Mini is a passion-inspiring plaything

Ask anyone that's driven a classic Mini, and they'll probably tell you that their first reaction to driving it was a lot like the start of this video - whooping, shouting, laughing and a whole lot of smiling. This video, from Jon Quirk, editor-in-chief at Auto Trader UK, highlights the connection between him and his Rover Mini Paul Smith. He really nails the man-machine interface that makes owning a great car so much fun. Besides that, Quirk does a good job of enumerating what is so enjoyable about driving a fun car on a twisting road.
For our British readers, this video is also meant to test the waters for a new format from Auto Trader UK, called "I Bought One." With Quirk's Mini, the car-buying site is looking at telling the story of people and their interesting cars. We think this video is a great start, with high production value and solid content. Head on over to the YouTube channel, and let them know what you think. But first, scroll on down for the entire video on this awesome Rover Mini.