2003 Mini Cooper Hatchback 2-door on 2040-cars

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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

2020 Mini John Cooper Works GP laps the 'Ring in under 8 minutes

Mini used the occasion of the Nurburgring 24 Hours race to show off a preproduction version of its upcoming John Cooper Works GP. That's fitting, because the GP — the hottest of Mini's hot hatch offerings — has been honed specifically to conquer the Nordschleife of the famous German track. In fact, Mini says it has already lapped the North Loop in under eight minutes. An official lap time will come later because testing is apparently still underway. But to put that time into perspective, the last version of the JCW GP lapped the 'Ring in 8:23, so the new version could be half a minute faster. That's impressive, even if track performance isn't always the ideal measuring stick for street cars like the GP. We know that the GP will have more than 300 horsepower, but exact power figures have yet to be released. As you can see in the image gallery above, it will have some crazy aerodynamic additions, but probably won't wear a Nurburgring-inspired camouflage wrap when it goes into production in 2020 with a limited run of 3,000 units. And now we know that it will be much faster round the 'Ring than the previous GP — but will it be faster than the lap time of 7 minutes and 43.8 seconds recorded by the Honda Civic Type R? We'll see, but we wouldn't be surprised.

Classic Rover Mini is a passion-inspiring plaything

Ask anyone that's driven a classic Mini, and they'll probably tell you that their first reaction to driving it was a lot like the start of this video - whooping, shouting, laughing and a whole lot of smiling. This video, from Jon Quirk, editor-in-chief at Auto Trader UK, highlights the connection between him and his Rover Mini Paul Smith. He really nails the man-machine interface that makes owning a great car so much fun. Besides that, Quirk does a good job of enumerating what is so enjoyable about driving a fun car on a twisting road.
For our British readers, this video is also meant to test the waters for a new format from Auto Trader UK, called "I Bought One." With Quirk's Mini, the car-buying site is looking at telling the story of people and their interesting cars. We think this video is a great start, with high production value and solid content. Head on over to the YouTube channel, and let them know what you think. But first, scroll on down for the entire video on this awesome Rover Mini.