2003 Mini Cooper Hatchback 2-door on 2040-cars

Auto blog

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini launches electric conversion program for classic models

Mini unveiled an electric version of one of its classic models at the 2018 New York Auto Show. While the project was billed as a one-off at the time, the BMW-owned company announced it will begin making the conversion available to customers through a program called Recharged. Details about what's involved in the build are few and far between, beyond the obvious: The engine and transmission (which form one unit on these cars), the exhaust system, and the fuel tank are removed to make space for an electric motor, a battery pack, and the required electronics. The drivetrain is rated at 120 horsepower, which is nearly twice the 63-horse output of the final Mini models built in 2000, but the battery seemingly adds a tremendous amount of weight because performance isn't as impressive as you might think. Mini pegs the 0-to-60-mph time at 9 seconds (around 5 seconds less than a 2000 car), and it quotes 100 miles of range — 14 less than the Cooper SE. Several subtle visual details set the Recharged apart from a regular Mini. Look closely and you'll spot the Cooper SE's logo on the hood, on the trunk lid, and on the center caps. Some of the cars pictured in Mini's gallery also feature this logo on the quarter panels. Inside, there's a new-look analog instrument cluster, which — to Mini's credit — keeps a relatively period-correct design. It includes a speedometer, a temperature gauge, a range gauge, and a gauge that tells drivers which gear they're in. Speaking of, there's no longer a need for owners to argue about the merits of "magic wand," remote-shift, and rod-change gearboxes: The Recharged is exclusively offered with an automatic. Luckily, Mini isn't completely discarding its heritage. It stresses that all of the changes made during the EV conversion are reversible, and that the drivetrain that's removed from the car is labeled and stored in case the owner chooses to make the car original again. Pricing for the conversion hasn't been announced yet. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini locks out the podium at Dakar Rally

Motor racing is often overcome by dominant forces. In Formula One these days, it's all about Red Bull. Le Mans is absolutely dominated by Audi. Citroën devastated the World Rally Championship for years. And the Dakar Rally is no exception to that particular rule, either.
The Mitsubishi Pajero won the event seven years in a row and many times before that. Then Volkswagen took the lead, winning three years running with competition-spec Touaregs once the rally shifted from North Africa to South America in 2009. But these days it's Mini that dominates.
The Mini All4 Racing team won in 2012, again in 2013 and has just won it again for 2014. Not only did it win again, but it took a devastating 1-2-3 finish to lock out the podium. Over the course of 13 days, Minis won 11 out of 13 of the total stages that make up the grueling rally, at the end of which Nasser Al-Attiyah crossed the line in third, Stéphane Peterhansel finished second, and just five minutes ahead of him, Nani Roma crossed the finish line in Valparaíso in first place. (Of course it didn't hurt that there were no fewer than 11 Minis entered in this year's rally, but still.)