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Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric

Mini Clubman Final Edition could be the end of the Clubman line

The Mini range is in for an enormous overhaul next model year, the little Anglo-German hatchbacks getting more mature, more roomy, more powertrains, more digital. The Clubman trim could be saying goodbye for good, the wagon's restrained dimensions perhaps not a fit for where Mini's going. For 1,969 buyers around the world, the Mini Clubman Final Edition will be a way to say "Farewell." As with the Mini Convertible Seaside Edition, the Clubman Final Edition commemorates the birth of the original Clubman produced from 1969 to 1981. It's available in three colors: Enigmatic Black, Melting Silver, and Nanuq White. Those base hues will be accented by Shimmer Copper trim on the grille and fender vents, as well as three stripes running up the passenger's side of the hood. Another three Shimmer Copper stripes run along the lower sides underlining the "1 of 1969" badge on the C-pillar. The wagon sits on 18-inch wheels with a two-tone Final Edition Spoke lacquered to recall copper.  The side sills carry "Final Edition" lettering at the threshold to the front seats, and a "1969" badge across the rear threshold. Inside, there are a lot more warm brown and badging to behold. Three-tone Mini Yours leather sports seats are far flashier than anything from 1969, set off by anthracite Piquet fabric, blue contrast stitching, stitched badging and a copper-colored button. A range of "Final Edition" and "1 of 1969" notifiers run appear on the steering wheel, instrument panel, and floor mats.  Depending on market, the Clubman Final Edition can be ordered in Cooper and Cooper S trims, with any available powertrain including diesel, and in two- or four-wheel drive. We're not sure how many will come to the U.S., if any, nor what they will cost, so check with your dealer. The 100 specials being sent to the UK will start at GBP37,000 ($45,250 U.S.) on-the-road, about GBP10,000 ($12,230 U.S.) above an entry-level Clubman Cooper Classic. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New MINI Clubman Cooper S review

Mini 60 Years Edition celebrates six decades since the original hit the streets

The original Mini launched in 1959, making this year the car's 60th anniversary. To celebrate, Mini is offering a special Mini 60 Years Edition car for the 2019 model year. Mini did a pretty awesome photo shoot for this limited-edition car, showing us how big the Mini is now compared to what it used to be in 1959. That might not have been the point, but man is it interesting to see the two chugging along next to each other. You can order the 60 Years Edition with either the three-door or five-door Mini — the larger Clubman and Countryman will not be getting this treatment. As for the changes from Mini, it's mostly aesthetic. The standard color is a British racing green, but you could choose among four other non-green colors, too. Mini will paint the roof either white or black, and the same goes for the exterior mirror caps. Plenty of stripes are already available for Minis, but this special edition has unique hood stripes — the 60 Years logo appears on just the left-hand hood stripe. That's just the beginning when it comes to anniversary stickers and logos. You'll see the designation on the door sills, interior trim, front headrests, steering wheel, and the logo is even projected onto the ground by LED light upon opening the door. Mini 60 Years Edition View 33 Photos A bunch of equipment is made standard in these 60 Year cars for a bit more luxury. Full LED lighting front and back comes with all of them. The interior trim is done in an exclusive dark maroon color — the sports seats and leather steering wheel will also be standard equipment. In the U.S. you'll be able to get either the normal Cooper or the Cooper S with this special edition package. This means either the 1.5-liter turbo or 2.0-liter turbo will be up for grabs with your 60 Years Edition Mini. These particular cars will be available in March this year, but Mini doesn't spell out pricing nor production numbers for them. Since the changes aren't necessarily drastic, we wouldn't expect an unruly price, but expect to pony up a bit more for the privilege of owning one of these. Related video: Featured Gallery Mini 60 Years Edition and original Mini View 58 Photos MINI Hatchback