Mini John Cooper Works Convertible on 2040-cars

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BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

2019 Mini John Cooper Works Hardtop International Orange Edition is very bright, expensive, verbose

Mini has introduced a new special edition version of the John Cooper Works Hardtop, and there are three key notable things about it. First, it is very orange. The paint on its body and roof is not available on normal Minis, and its specific hue contributes to this little car's very long name: (deep breath) 2019 Mini John Cooper Works Hardtop International Orange Edition. According to the man in charge of Mini's product planning and aftersales department, that particular shade of orange "is a bold color historically used to make great feats of engineering and aerospace design stand out." We suspect they're referring in particular to the Golden Gate Bridge, which is famously painted International Orange. How it relates to Mini, we're not exactly sure. The second thing about this orange Mini is the abundance of extra standard equipment pulled from the usual Mini options catalog. Visually, this includes black-accented graphics, door handles, fuel door and rear spoiler. The mirror caps are carbon fiber, too. Inside, a bunch of options are standard including heated seats, Harmon Kardon audio, a head-up display, navigation, and a variety of driver aids. It even comes with that neat John Cooper Works Pro Exhaust system with the Bluetooth remote to open flaps and make it louder. This brings us to the third thing about the (deep breath) 2019 Mini John Cooper Works Hardtop International Orange Edition: it's not cheap. Now, a starting price of $40,750 may seem like decent value when you consider that optioning up a non-orange John Cooper Works Hardtop with its Signature trim and comparable options would cost $40,950. So, you save $200 and get the otherwise unavailable fancy exhaust and bridge-inspired paint. Yet, a 40-grand Mini Cooper is still shockingly expensive compared to other hot hatchbacks. The 306-horsepower Civic Type R starts at just $35,595. The 292-hp VW Golf R is basically the same price as the Mini, and it adds all-wheel drive. The 350-hp Ford Focus RS is only about $1,000 more and delivers monster power with all-wheel drive. Then again, those aren't available in orange. Related Video: Featured Gallery Mini Cooper International Orange Edition View 12 Photos Image Credit: Mini MINI Hatchback Performance

Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group