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2015 Mini Cooper S does best gymkhana impersonation in Malaysia

Mini Malaysia wants you - at least those of you in Southeast Asia - to know that the new Mini has a riptide of adrenaline and sharp teeth underneath its larger, more ergonomically efficient exterior. To make the point it enlisted the aid of Putrajaya roads, local agency Saatchi & Saatchi Arachnid and four local action sports stars: Fizzy, Shuk, Rizlan and Nasa.
A bog standard Mini Cooper S is the star, its 192-horsepower engine and rollcage-free cabin reinforcing the message that you can do the same thing in a model right off the showroom floor... if you happen to have the same skills as Ivan Khong, the Malaysian Gymkhana Champion behind the wheel. You can read the backstory in the press release and watch how it all comes together in the video below.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini reveals refreshed Paceman in Beijing

It was just a few days ago that Mini unveiled its refreshed Countryman at the New York Auto Show, and now it has followed up with the revised version of that model's coupe counterpart, the Paceman. Revealed today at the Beijing Motor Show, the new Paceman adopts all the changes applied to the new Countryman - which is to say, not a whole lot, but maybe enough to keep it current for the masses of customers in the market for a three-door version of a vehicle that's bigger than its stablemates but smaller than most other crossovers.
Pictured here in Piano Black (one of three new shades on offer alongside Midnight Grey and the Jungle Green in which the new Countryman was featured), the mildly refreshed Paceman has, like its five-door counterpart, been so subtly updated that we can scarcely tell the difference... even after sorting through the press release below. There are some minor revisions to the exterior, the cabin features slightly updated equipment, and the Cooper S gets an extra few horsepower. And that's about all she wrote, folks.
Mini will offer the updated Paceman worldwide with a wide array of four-cylinder engine options. With no budget-oriented One model, the Cooper is the base model with a 122-horsepower version of the brand's ubiquitous 1.4-liter four and the John Cooper Works sits at the top of the range with 218 hp. The two diesel specs are present as well, and buyers cam choose (on most models) between front- and All4 all-wheel drive.