2009 Mini Cooper on 2040-cars

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How Mini shacked up with John Cooper

The late Sir Alexander Arnold Constantine Issigonis, Alec Issignonis to his Internet friends, designed a car that was sold as the Morris Mini-Minor, the Austin Seven and later the Austin Mini. Go to the Mini USA website and check out the models, though, and every one of them is called a Cooper of some sort, e.g., Mini Cooper Paceman or Mini Cooper S Roadster. So who is Cooper?
It's probably obvious that it's the same Cooper we get in "John Cooper Works," those JCW Minis that always make up the top of the line. But many probably don't know that that John Cooper, founder of John Cooper Cars, is the same man who accidentally got the motorsports world to switch to rear-engined race cars and the same Formula One constructor who won two titles in 1959 and 1960 and who fielded drivers like Bruce McLaren and Stirling Moss.
On its way to driving the Mini John Cooper Works GP II, XCAR goes back to the beginning to find out when Alec met John, and how the first Mini Cooper came out in 1961, two years after the first Mini. You can watch the story and the car review in the video below.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

British company announces turn-key EV conversion kit for classic Mini

Swindon Powertrain unveiled a turn-key EV conversion kit that makes electrifying a Mini built between 1959 and 2000 relatively easy. It bridges the gap between the original model and the Cooper SE released earlier in 2020. Available in December 2020, the kit consists of an electric motor mounted on a modified Mini front subframe, and purpose-designed inner CV joint housings designed to work with regular-production half shafts. Swindon notes no modifications are required; installing the kit requires removing the original front subframe, probably selling the stock engine and the transmission in the local classifieds, and bolting the new subframe to the Mini's body. Rated at 107 continuous horsepower, but programmed to offer a peak output of 160 horsepower, the motor spins the front wheels via a single-speed transmission, which seemingly settles the debate over magic wand, direct, and remote gear changes. It offers more power than any four-cylinder fitted to the Mini by the factory. After tightening the subframe bolts, owners need to source additional powertrain components, like the battery pack, the motor controller, the on-board charger, and the DC-DC converter. All of these parts are available directly from Swindon Powertrains, or from a growing list of aftermarket vendors, but they're not included in the kit. Electric technology isn't cheap, and Swindon's kit is no exception. It's priced at GBP8,850 (about $11,500) before taxes and shipping enter the equation, meaning it's more expensive than rebuilding an original four-cylinder engine. Viewed in this light, electrification is better suited to some of the high-zoot custom builds (like the stunning Remastered available from David Brown Automotive) priced in the six digits than to a beater 1980s City model.