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Mini attempts first-ever backflip in a car

Not too long ago, the idea of doing a backflip seemed almost impossible on two wheels let alone four, but now the stunt is routinely performed using everything from dirtbikes to monster trucks. Now Mini is getting into the game by attempting to perform a backflip with French stuntman Guerlain Chicherit behind the wheel of a highly modified Countryman, which it claims is the first-ever attempt at doing so with a car.
Another unique element of the jump that Mini is claiming is in regards to the ramp. Past automotive backflips, including Rhys Millen's 2009 jump to ring in the New Year, have used special ramps that help rotate the car, but the ramp Chicherit uses is "unassisted" and the backflip is attempted using only "a gas pedal and a prayer" according to a Mini spokesman for the event.
The video posted below is only a teaser showing the car launch up into the air, but while we have to wait until February 10 to see the final result, it sounds like the landing was a success. According to the Chicherit's Facebook page, practice for the stunt took 18 months of work with "lots of crashes."

Mini's not-so-mini Urbanaut minivan concept comes to life

BMW-owned Mini showcased one way it could branch out into new segments when it unveiled the Vision Urbanaut concept in late 2020. At the time, the design study existed merely in a series of digital renderings. It hasn't been approved for production yet, but it was recently transformed into a real concept car that people can experience. Executives argued the idea of an electric Mini minivan isn't as far-fetched as it might sound. "We have developed an idea of how we can take the Mini attributes — as here, with the focus on the clever use of space — into the future of mobility and interpret them in a typically Mini way," said company boss Bernd Korber. Clever use of space was the original Mini's claim to fame thanks in part to an ingenious drivetrain layout, and the Urbanaut takes it to a new level. Longer than a Countryman and shaped like the box it came in, it offers a lounge-like cabin that can be configured in a variety of different ways depending on the number of passengers it's carrying, and whether someone is driving. Mini created three profiles called Chill, Wanderlust, and Vibe, respectively. Chill lets the passengers relax, work, or sleep with minimal distractions while the Urbanaut drives itself. In this mode, the instruments and switches on the dashboard are hidden out of sight to make users feel like they're in a living room, not in a car. Wanderlust allows passengers to choose whether they want to drive or be driven. Vibe may as well be called Party; it configures the Urbanaut's lights and screens to make users feel like they're in a club. Alternatively, users can configure their own driving profile thanks to a feature named My Moment. While the Urbanaut doesn't look like a traditional Mini, it will (hopefully) smell like one. For the first time, Mini is linking its brand identity to a fragrance. We can't convey a smell over the internet, there's not an app for that yet, but we're told it is refreshing and discreet. It's accompanied by a welcome sound that greets users as they enter the cabin. Mini will present the Urbanaut concept to the public for the first time at the Digital-Life-Design (DLD) Summer Conference opening July 1 in Munich, Germany. What happens next hasn't been revealed yet. While we'd be surprised to see it land in showrooms, something like it could zig-zag across major cities in the coming years. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.