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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2013 Mini Countryman gets updates

It's been two years since the debut of Mini's Countryman crossover. In that time, the general public has indeed warmed to the idea of a big Mini - we grew to rather like it during our long-term test - and for 2013, a few small, thoughtful updates are on tap for the brand's range-topper.
The big change for the Countryman concerns the power window toggles, though Mini would also like you to notice the new Carbon Black ring around the center speedometer and new interior colors. Mini window controls have long resided in the center console, lost among the number of other buttons. The new Countryman breaks with that trend by moving the buttons to the door armrest, where it is located on most other passenger vehicles. We first saw this on the production Paceman that debuted in Paris earlier this year. This location also allows for a multi-button panel on the driver's side door. Previously, opening and closing all windows meant hitting each button individually.
Also of note is the removal of the two standard bucket seats in the second row, instead being replaced with a bench seat. Those who appreciate the customizable center rail in four-seat models can still select rear bucket seats, however. The 2013 Countryman is scheduled to hit European dealers sometime in November with US sales to follow shortly thereafter.

Mini Paceman Adventure photos arrive by the trucklette-load

Yesterday, we brought you the news of the existence of this Mini Paceman Adventure tiny truck, and the story of how it came to be. Long story short: it was a lighthearted collaboration between apprentices and instructors at parent BMW plants in Germany. The mini-sized pickup bed and off-road kit may not make the Paceman All4 actually practical, but we'd argue that they do make the one-off fairly loveable.
Apparently the Mini photographers agree with that "loveable" part. We'd heard that there were some better, higher-resolution images of the Paceman Adventure on the way, but we didn't expect there to be hundreds of them. But as you can see, the shooters went out and thoroughly documented the pickup, shooting it in several locations, still and moving, and documenting some of its construction as well. Find your favorite in the massive gallery of images, above.