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Zetsche's CEO tenure extended through 2016 at Daimler

There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts of Dieter Zetsche and Thomas Weber, we are maintaining the important continuity at the top executive level." Bischoff also stated that that Zetsche has a plan to "further enhance Daimler's overall performance."
Over at Reuters, though, the three-year extension was seen as a lack of complete confidence in Zetsche's plans, since his contract was supposedly meant to be extended by five years. A spokesman said the board decided to extend executive contracts by only three years if the person was 60 or would turn 60 during the contract, but that was news to observers. Zetsche wants to make Mercedes-Benz the top selling luxury manufacturer globally by 2020, but has fallen to third place behind Audi and BMW. It hasn't held the top spot 2005, and investors judged it valued at half that of BMW at the end of 2012 once Daimler's truck business was subtracted.
Analysts cites the fact that Daimler stock hasn't bested its rivals but twice in twelve years, and that the company revised its profit target downward last year by nearly one billion euros, warning of stagnant earnings this year and will miss its original margin target for 2013.

Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.
After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.

Watch Schumacher's hot lap of N"urburgring in Mercedes F1 car

In advance of the Nürburgring 24-hour race last weekend, Mercedes-Benz put on a demonstration that had Michael Schumacher playing catch-up in a Formula One car against four examples of AMG metal. There were four cars sent off in staggered starts before Schumacher: an A45 AMG, E63 AMG 4Matic, SLS AMG Black Series, and an SLS AMG GT3 car. "Mr. Formula One," as the German television commentators call him, left three minutes after the SLS AMG GT3.
There are two videos of Schumacher's lap, the first is on-board footage - and even though there were several GoPros on the car the POV never cuts away from the front wing. You can hear the throttle and tell he's not pushing it, you can also tell how bumpy the track is. The second video is footage from the German Sport1 channel - with commentary in German - that shows all the cars taking off and takes the aerial view of proceedings. He looks to be going a lot faster in that one. You can compare and contrast yourself with the videos below.
Oh, and it's worth noting that, even with the likely restricted car, and the made-for-TV environment, Schumi turned in a quick lap. The nose camera shows the F1 car start to slow down on the back straight, near the start/finish line, right around the modern-length track record time of six minutes and eleven seconds.