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Mercedes rules out hybrid supercar, promises SLS successor

The recent Geneva Motor Show was a festival of hypercars, with the presence of not one, but three over-the-top debuts: the Lamborghini Veneno, McLaren P1 and Ferrari LeFerrari. The latter two have hitched their carbon fiber bumpers to the electrification bandwagon by using hybrid-electric powertrains not entirely unlike the propulsion systems we've come to know in cars like the Toyota Prius and Chevrolet Volt. Does that mean the flow of electrons up the four-wheeled food chain will eventually consume our hallowed supercars? Not if AMG has anything to say about it.
AMG Director of Vehicle Development Tobias Moers recently confirmed that not only will there be a successor to the Mercedes-Benz performance division's SLS AMG, he notes that its internal combustion engine will most definitely not be sharing living quarters with an electric drivetrain. Instead, AMG plans to focus on further pushing the power and efficiency envelope of the internal combustion engine and advancing the use of lightweight materials to achieve their goals. The first example of this effort can be seen in the new SLS AMG Black Series that incorporates many weight-saving techniques to shed some 154 pounds from the SLS AMG GT (above), which itself is lighter than the standard SLS AMG.
Furthermore, Moers remarks that his company is happy to leave the hypercar segment to companies like Ferrari and McLaren. He admits that, "Ferrari in the hyper-car segment is still a different brand than AMG. We have to be honest..." So rather than taking the SLS further upmarket to do battle with bulls and stallions, Moers hinted that the next-generation SLS may be joined by another performance model that fits neatly between itself and the C63 AMG.

Europe getting special Mercedes-Benz CLA Edition 1

Last week when we saw the leaked ordering guide for the 2014 Mercedes-Benz CLA-Class, one particular image caught our eye showing the interior of the new sedan with a neon yellow stripe on the seats and yellow stitching throughout the cabin. As it turns out, this will be part of a limited-edition model called the Edition 1 about which Mercedes-Benz just released some information.
Usually, automakers wait until later in a vehicle's life to introduce special models like this, but the Edition 1 will be available right out of the gate for the first 12 months the CLA-Class is on sale. The 2014 CLA-Class Edition 1 includes the more aggressive Sport package adding AMG-style fascias and wheels, Bi-Xenon headlights and a lowered suspension; it will be offered only in five colors - unfortunately, Northern Lights Purple is not one of them. In addition to the bright yellow cabin accents, the Edition 1 will get sport seats wrapped in leather and microfiber, a sporty, flat-bottom steering wheel wrapped in Nappa leather and real aluminum trim on the instrument panel.
With no mention of the US, we're only left to imagine that this car will not be arriving on our shores, but customers in Europe will definitely be able to enjoy the mean styling and funky interior with prices ranging from 35,402 euros up to 43,940 euros.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.