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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Europe getting special Mercedes-Benz CLA Edition 1

Last week when we saw the leaked ordering guide for the 2014 Mercedes-Benz CLA-Class, one particular image caught our eye showing the interior of the new sedan with a neon yellow stripe on the seats and yellow stitching throughout the cabin. As it turns out, this will be part of a limited-edition model called the Edition 1 about which Mercedes-Benz just released some information.
Usually, automakers wait until later in a vehicle's life to introduce special models like this, but the Edition 1 will be available right out of the gate for the first 12 months the CLA-Class is on sale. The 2014 CLA-Class Edition 1 includes the more aggressive Sport package adding AMG-style fascias and wheels, Bi-Xenon headlights and a lowered suspension; it will be offered only in five colors - unfortunately, Northern Lights Purple is not one of them. In addition to the bright yellow cabin accents, the Edition 1 will get sport seats wrapped in leather and microfiber, a sporty, flat-bottom steering wheel wrapped in Nappa leather and real aluminum trim on the instrument panel.
With no mention of the US, we're only left to imagine that this car will not be arriving on our shores, but customers in Europe will definitely be able to enjoy the mean styling and funky interior with prices ranging from 35,402 euros up to 43,940 euros.

Mercedes-Benz GLA Concept crossover leaked ahead of Shanghai debut

With just a few days left before the start of the Shanghai Motor Show, images of the Mercedes-Benz GLA Concept compact crossover have emerged online. The little 'ute is based on the small A-Class hatchback, and though it shares an identical wheelbase, is larger in every other dimension.
Looking like a rough-and-tumble five-door hatchback on the tippy toes of its 20-inch wheels, the GLA is most certainly destined for production in a toned down form that will borrow many bits and pieces from other cars based on this platform like the aforementioned A-Class and the CLA-Class sedan. Carscoop reports that the production version of the GLA will be revealed at the Frankfurt Motor Show in September of this year, with sales to the public starting in 2014.
Since it's based on the A-Class, we expect that the production GLA-Class will be powered by your choice of Mercedes' 2.0-liter turbocharged inline four-cylinder engine and a diesel or two, and will offer transmissions that include the company's seven-speed DCT and perhaps a six-speed manual (at least in Europe). If the GLA follows the same path as the two cars before it, expect a GLA45 AMG producing over 300 horsepower, as well. As for what powers the GLA Concept, that just might remain a mystery until the vehicle is officially revealed in China.