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Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.
After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.

2014 Mercedes-Benz E63 AMG rumbles on stage 4Matic style

Bruce Hornsby and his soothing piano skills helped introduce us to the 2014 Mercedes-Benz E-Class, but the monstrous E63 AMG sedan needed no entrance music as it rumbled on stage. The 550-horsepower (and up) sedan sat proudly alongside the rest of the redesigned E-Class on stage at the Detroit Auto Show, but stood miles apart in intention and execution.
In addition to a choice of sedan and wagon body styles, the E63 AMG will also offer buyers the choice of the standard 550 hp or an upgraded 577-hp S-Model; regardless of output, all 2014 E63 AMG models will come standard with the 4Matic all-wheel-drive system.
We already saw the E63 AMG's aggressive styling last week, but now we have a full assortment of live images for you to enjoy as well as the Mercedes-Benz press release, which is also posted below.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.