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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

2016 Mercedes-Benz G550 Quick Spin [w/video]

If there ever was an automotive embodiment of the phrase, "If it ain't broke, don't fix it," that'd be the Mercedes-Benz G-Class. The G-Wagen has carried on largely unchanged since the 1970s, with only small updates throughout the decades. Today, it's the halo vehicle for Mercedes' entire SUV range, and while it's more luxurious and efficient than ever, it'll still climb a mountain if asked. "Our legend has a bright future," says Dr. Gunnar Guthenke, Mercedes' G-Class boss. And for now, that means the addition of a new base engine for the 2016 model year, as well as other small updates. The powerplant in question is Merc's new twin-turbocharged, 4.0-liter V8 – you know, the one from the AMG GT – tuned to produce 416 horsepower and 450 pound-feet of torque in the G550. Compared to the outgoing, naturally aspirated, 5.5-liter V8, the new engine is stronger by 34 hp and 59 lb-ft. And while official fuel economy numbers are still pending, Mercedes says the G550 is 17-percent more fuel efficient with this smaller, more powerful engine. Win-win. As for the rest of the G-Class, the 2016 model year changes are limited to a new front bumper with more pronounced air intakes (and the removal of the cow catcher bars), wider wheel arches, a few new colors (including some seriously bright hues), and a redesigned instrument cluster. Those are all well and good, but the star of the show is that 4.0-liter V8. It's a honey in the AMG GT, and it's a perfect fit under the hood of the G550. Driving Notes I'm kicking myself for not taking video of the exhaust note, because holy crap, the G550 sounds amazing. Mercedes' engineers should be applauded for the exhaust tuning on the updated G-Class. The result is a low, burbly, throaty V8 noise that comes bellowing out the SUV's side pipes. The extra 59 lb-ft of torque is really noticeable off the line. And like in the AMG GT and C63, the 4.0-liter V8 provides linear power delivery with no noticeable turbo lag. Mercedes says the 2016 G550 will do 0-60 in 5.7 seconds, compared to 6.0 seconds in the 2015 model. That's right, it's a 5,724-pound, box-shaped SUV that'll run nearly neck and neck with a base Porsche Boxster. In terms of on-road refinement, the G-Class is the same as it ever was. There's an optional, adjustable suspension for 2016, with Comfort and Sport modes, but the difference between the two settings is negligible.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.