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Mercedes-Benz intros long-wheelbase E-Class for China

Long-wheelbase sedans are a pretty hot commodity in China, and to keep up with the competition, Mercedes-Benz has introduced an extended version of the 2014 E-Class sedan at the Shanghai Motor Show. Audi, BMW, Volvo and even Cadillac offer extended versions of sedans specific to the Chinese market, and now the E-Class L, shown off in E400L guise, will give luxury sedan buyers in China yet another option.
Compared to the standard 2014 E-Class sedan, the new China-spec E-Class L has been stretched by 5.5 inches - all of which goes to the rear-seat passengers. According to an article on China View from earlier in the year, the market for chauffeur-driven cars is growing in the Asian nation, so automakers need long-wheelbase models like the E-Class L in order to fully compete. As for what powers this stretched E-Class, it's available in three models: the diesel E260L, the V6-powered E300L and the E400 Hybrid.
The redesigned E-Class and the all-new A-Class are just the first of 20 new Mercedes-Benz products that will be introduced into the Chinese auto market by 2015. Scroll down for the full press release on long-wheelbase E.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.