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Escape the dinosaurs in Jurassic World with Mercedes-Benz [w/video]

This year looks to be a big one for blockbusters. Furious 7 and Avengers: Age of Ultron are already hits, and more major premieres are on the way all the way up to the return of Star Wars in December. One of the next highly anticipated flicks due is Jurassic World, and Mercedes-Benz is throwing its marketing muscle behind the movie to showcase some of the brand's rugged vehicles. While we already know about its appearance in the film, the GLE-Class Coupe gets to play a pretty big role because Bryce Dallas Howard's character drives one of the new crossovers around the dinosaur-infested island. As previously teased, a G63 AMG 6X6 also plays a part in the flick. Mercedes is showing off a standard G-Class, Unimog, and Sprinter to do some offroad work in the park, as well. Among the advertising efforts, Mercedes has a print ad for the GLE-Class Coupe with the film's monstrous Indominus Rex dino, and you can check it out in the gallery above. Also, the company has a commercial showing off some of the vehicles in action in the movie, which you can watch below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mercedes-Benz Launches Campaign to Support Universal Pictures and Amblin Entertainment's Jurassic World The dinosaurs are back Stuttgart. This summer, when the long-awaited next installment of the groundbreaking Jurassic Park series, Jurassic World, arrives in theaters, an entire fleet of Mercedes-Benz vehicles will share the spotlight. Alongside the iconic G-Class, Unimog, Sprinter models and the all-new GLE Coupe will play a leading role in the epic action-adventure. Mercedes-Benz will accompany the release of the film with a comprehensive co-promotional package that includes a television commercial, print and online advertising, dedicated microsites and social-media activities. The commercial, starring the Mercedes-Benz vehicles from the film, launches today in the U.S. and Europe. Additionally, a custom key visual was developed for all communication in which the all-new GLE Coupe is seen eye-to-eye with the film's fearsome Indominus rex. "In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster 'The Lost World: Jurassic Park'. Today, 18 years later, another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World: the new GLE Coupe", says Dr.

Mercedes Concept IAA shows its mighty morphing aero aids

Modern supercars are utilizing more active aerodynamic elements that constantly adjust, to make them some of the fastest things on the road. The Mercedes-Benz Concept Intelligent Aerodynamic Automobile is using them too, but the know-how is applied here for ultimate efficiency rather than turning better lap times. In the standard design mode, the four-door luxury coupe looks like a CLS from the near future with styling that's mixed with a little of the F 015 concept. However at the press of a button or upon hitting about 50 miles per hour, the IAA transforms into aero mode to have an insanely low drag coefficent of just 0.19. To achieve the ultra-efficient shape, the rear of the concept stretches over 15 inches to guide air down the tail. Flaps in the bumpers also extend outward, and the wheels adjust to improve the flow around the sides. To trim things out underneath, a portion inside the front bumper moves, as well. Inside, passengers sit in organically shaped leather seats, but occupants have to look at a vast array of purple and blue LED accent lights. The big panoramic roof is a nice touch, though. It would be interesting to watch water tumble over this slippery shape when driving in the rain. To maximize efficiency, Mercedes powers the IAA with a plug-in hybrid that's hooked up to a gasoline engine. The result is 275 horsepower and an electronically limited top speed of 155 miles per hour. On the European testing cycle, the company figures the concept could cover 41 miles solely on electric power in aero mode. Showing the gains of the swoopy transformation, that figure falls to 38.5 miles in design mode.

Mercedes previews new S-Class convertible

Mercedes keeps on expanding its flagship S-Class with more models, and will soon add one more to the roster. But before it does, it's giving us this teaser of what's to come with an advanced look at the upcoming new S-Class Cabriolet. The convertible model will be based closely on the S-Class Coupe we already know, only with a folding roof. Expect that dropping top to be constructed of several layers of fabric (as opposed to a folding metal top) with a glass rear window (instead of plastic) to keep it luxuriously isolated and insulated from the outside world when it's up, and let the wind and sunshine in when down. The Cabrio will bring the array of body-styles in the S-Class range up to six, with the convertible joining the existing coupe and four wheelbase lengths of sedan. Expect powertrain options to closely mirror those of the coupe, including S550, S63, and eventual S65 AMG models driving the rear wheels or all four. Slotting in above the E-Class Cabriolet, the new convertible S-Class will be Daimler's "first luxury four seater cabriolet since 1971." It'll compete in rather rare company against the likes of the Bentley Continental GTC, Aston Martin DB9 Volante, Maserati GranTurismo Convertible, and even the upcoming new Rolls-Royce Dawn when it arrives. And judging from the timing of this preview rendering's release, we anticipate it'll arrive soon. Related Video: