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Next Mercedes-Benz C-Class spotted in the snow

The entry-level Mercedes-Benz C-Class has long felt like nothing more than, well, just that. Aside from the potent and delicious C63 AMG models, there hasn't been much to set the C-Class apart in the entry-level luxury/sport segment, leading to the model being regarded by many as "The Cheap Mercedes." No, it's certainly not a bad car, but for our money, it hasn't stood up particularly well to competitors like the BMW 3 Series or Audi A4.
So with the handsome new CLA-Class coming to round off the entry-level end for Mercedes-Benz, big plans are in store for the C-Class. We can see some evidence of that in this latest set of spy shots from our friends at CarPix. According to earlier reports, the new C-Class will be "far more dramatic" in the visuals department, and while the sedan's sculpting is still covered by camo, the much sleeker headlamp design we see here is, at the very least, a good start. The car's overall size is expected to grow a bit to further distance itself from the CLA, though thanks to lightweight materials, curb weight isn't expected to increase.
Just like the current model, the new C-Class is expected to use four- and six-cylinder engines, both gas- and diesel-fed, and overall power output for the global engine range should span from 120-ish on the low end to as much as 330. These new engines are expected to be mounted lower and farther rearward than before, offering better balance for both rear- and 4Matic all-wheel drive configurations. And as for that AMG? Rumors suggest a turbocharged 4.0-liter V8 will fall underhood.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Next Mercedes-Benz GLK to get AMG variant? Not likely...

If you think Mercedes-Benz will slap an AMG badge on anything with wheels, think again. Word has it the German manufacturer will not offer buyers a performance version of the GLK, with Tobias Moers, director of AMG vehicle development, saying that he doesn't see a market for the car. That's not to say the picture won't change in the near future, however. According to CarAdvice.com, AMG is keeping a close eye on the arrival of the Porsche Macan.
"Maybe there will be a change in the market when the Porsche [Macan] comes up," Moers said, "but right now, no."
The real hitch in the giddy-up seems to be cost. Moers says developing the machine into something worthy of an AMG would represent "a huge investment." We can't exactly argue with that. Fortunately, AMG buyers have plenty of Mercedes-Benz models to choose from.