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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2016 Canadian Grand Prix: A tale of 3 starts and 2 stops

The first curve in the Canadian Formula 1 Grand Prix happened before Turn 1. Lewis Hamilton sat on pole in the Mercedes-AMG Petronas, Sebastian Vettel in a Ferrari behind. That order changed as soon as the lights went out. Hamilton and teammate Nico Rosberg started well enough, but Vettel flew off the line, passing Hamilton in just a few meters. Vettel led through Turn 1 while Hamilton defended against Rosberg trying to pass on the outside by using the entire track. Hamilton bumped his teammate, sending Rosberg into the concrete runoff with an " infuriating but fair" maneuver Hamilton blamed on understeer. The Brit stayed second, his teammate fell to ninth by the time he rejoined the circuit and got back on the gas. The Ferrari finally looked an even match for the Mercedes, Vettel slowly building a gap out front. On Lap 11 the Honda in Jenson Button's McLaren self-ignited just after the hairpin, forcing Button to pull over on the Casino Straight. A Virtual Safety Car slowed the field, convincing Ferrari to pit its drivers. Vettel came in, handing the lead to Hamilton. The marshals cleared Button's car more quickly than expected, so the scuderia didn't get the full time advantage it expected, sending Vettel back on track seven seconds behind the Mercedes. Button's and Ferrari's unplanned stops decided the race. Ferrari had always planned to run a two-stopper, but the early pit didn't give the team a chance to gauge the ultra-soft Pirelli. The ultra-softs lasted longer than anyone expected. Hamilton only pitted once, Vettel had to pit again, and the Ferrari simply couldn't close the gap to the Mercedes even with newer tires. Post-race commentary accused Ferrari of two blunders: giving up track position, and not taking advantage of Mercedes' only known weakness of not being nearly as good in dirty air. If the ultra-softs had fallen off a performance cliff, however, Ferrari's play would have been considered daring and brilliant. Hamilton took his second win of the season, followed by a hard-driving Vettel five seconds later. Valtteri Bottas and Williams got everything right, the Finn taking advantage of a one-stop strategy, a perfectly-timed pit stop, and more unusual Red Bull issues to finish third. It's Williams' first podium of the year. Max Verstappen claimed fourth after two pit stops, holding off a frustrated Rosberg who had to make an unscheduled stop to remedy a slow puncture.

New Forza 6 car pack adds 1,000 hp German race truck

Today, Forza Motorsport 6 continues its pattern of monthly updates with seven new cars in the Turn 10 Select Car Pack. The diverse group of cars spans nearly 60 years of motoring history with a combination three street and four track cars from Germany, Italy, the UK, and the UK. Turn 10 Studios will also release an update that brings back Monza, Catalunya, and the Circuit of the Americas tracks. The seven vehicles in the pack are the 1957 BMW Isetta 300 Export, the 1969 Ford Brawner Hawk III, the 1980 Fiat 124 Sport Spider, the 2014 Jaguar #14 Emil Frey GT3 Jaguar XK, the 2014 Chevrolet #4 ROAL Motorsport RML Cruze TC1 WTCC, the 2015 Mercedes-Benz #24 Tankpool24 Racing Truck, and the 2015 McLaren 570S Coupe. The BMW, Fiat, and McLaren all represent iconic vehicles for their respective brands. While the BMW may not be fast and the McLaren is the baby of the brand, their importance can't be overstated. It also can't be a coincidence that Fiat is releasing an all-new 124 Spider, now based on the Mazda MX-5 Miata, just as Forza is adding in a version of the original. The racecars share a similar iconic nature. The Ford Brawner Hawk III won the 1969 Indianapolis 500 with Mario Andretti at the wheel. The team behind the GT3 XK has ties with Jaguar going back decades. The Chevrolet Cruze is one of the most successful cars in the history of the World Touring Car Championship. Finally, the Mercedes-Benz racing truck was added because the developers saw them in real life and thought racing these big trucks would be cool. The car pack is available to for $7 total, or players can purchase each car individually. Related video: Related Gallery Forza 6 Car Pack Toys/Games BMW Fiat Mercedes-Benz forza car pack