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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Brabus 850 6.0 Biturbo Coupe is an extroverted, 217-mph Mercedes S63 AMG

The Mercedes-Benz S-Class is a prime example of handsome, restrained design. It's classy but not shouty, stylish without trying too hard. Of course, Brabus can address that um, problem, for you, without much issue. Meet the Brabus 850 6.0 Biturbo Coupe, an extensively modified version of the S63 AMG Coupe. Larger intakes and lots of carbon fiber typify the front end, while the tail sports a new diffuser and rear spoiler, both of which are finished in carbon fiber. Meanwhile, Brabus is offering a variety of wheel designs, ranging in size from 18 to 22 inches, and with the customer's choice of Continental, Pirelli and Yokohama rubber. The most questionable changes, though, happen in the cabin, where black Mastik leather is finished with copper stitching and piping. Brabus then takes 219 different interior trim pieces and lines them in Shadow Gold paint, just like the Monoblock wheels featured on the vehicle above. Of course, Brabus does much, much more than just offer its own take on the normally conservative Mercedes aesthetics. There's a bit of tweaking to the powertrain. Despite the "6.0" in its name, the donor S63 AMG's 5.5-liter, biturbocharged V8 has been enlarged to just over 5.9 liters (5,912 cc, to be precise), thanks to a larger cylinder bore and a longer stroke, the latter of which comes from a Brabus-spec crankshaft. While Brabus may be exaggerating about the size of its new coupe's engine, the tuning firm is not overstating said powerplant's output. A stout 850 horsepower is teamed with an electronically limited 848 pound-feet of torque. There's more to this modded Mercedes than that, though, as Brabus claims the 5.9-liter is actually capable of turning out a silly 1,069 lb-ft, but that it needed to be limited "in the interest of the longevity of the entire powertrain." All this extra oomph comes from a pair of "special" Brabus turbochargers, as well as new exhaust manifolds and a stainless steel exhaust system. A new intake module also helps breathing, while the engine's ECU has been updated for extra performance. Aside from a new set of paddle shifters, the S63 AMG's seven-speed gearbox was left unaltered, as was the 4Matic all-wheel-drive system. Oh, and if you live in Europe and really want to scare yourself, Brabus will offer the same engine treatment to the rear-drive S63 AMG that we don't get Stateside.

Mercedes S-Class Cabrio caught nearly naked

The new Mercedes-Benz S-Class is a handsome car, and its new two-door variant is positively dashing. Considering that, did you really think Mercedes would shake things up when it finally came time to drop the top on its flagship luxury model? Nope, neither did we. This is the S-Class Cabriolet, and from the beltline down, it's basically the same fixed-roof car we tested back in October – same grille, same headlights, same twin character lines in the profile. This is not a bad thing. We're betting it'll wear very similar taillights to the S-Class Coupe, although it's difficult to tell on the more heavily camo'd example of the luxurious droptop. Differences, meanwhile, are kept to the absolute minimum. The windshield looks more aggressively raked, and the inclusion of a canvas roof has softened the Coupe's svelte profile, but other than that, there aren't many changes at all. Expect the S-Class Sedan and Coupe's engine lineup to inform the powertrain strategy for the Cabriolet, meaning a base S550 with a 4.7-liter, twin-turbocharged V8. It's unclear if AMG variants will be offered, although we wouldn't bet against it. Our spies report that the S-Class Cabrio will saunter into dealers later this year, eager to steal the lunch money of the aging BMW 6 Series Convertible. We're betting on a European auto show debut, so keep an eye open at the upcoming Geneva Motor Show. If not there, Frankfurt seems like a likely destination for the new droptop.