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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda reveals 25th anniversary edition MX-5 Miata alongside next-gen chassis

Ford may be celebrating the 50th anniversary of the Mustang this week, but it's not the only automaker with a sports car icon to fete at this year's New York Auto Show. Mazda is also celebrating the 25th anniversary of the MX-5 Miata with an array of 15 classic models. It's also showing off the chassis for the next MX-5, and unveiling a special 25th Anniversary Edition.
The special edition is based on the retractable hardtop model with either manual or automatic transmission, Bilstein shocks, a metallic red paint job with contrasting black roof and an off-white leather interior. Naturally, special badging can be found inside and out to set it apart from the record 940,000 other MX-5s sold to date, and just 100 examples will find their way to US buyers.
Along with the two-tone special, Mazda is also showing off the new Skyactiv chassis and engine that'll underpin and power the upcoming next-generation MX-5 (as well as an as-yet-to-be-determined Fiat Group roadster if the two parties can work out their differences). With a lower center of gravity that's also closer to the middle of the car, the new chassis promises even better balance and a good couple hundred pounds of weight savings over the outgoing model. Check it all out in the press releases below.

Mazda creates reproduction parts program for North American MX-5 Miata

In 2017 Mazda announced a restoration program for the MX-5 Miata in Japan. The good news was that owners of Miatas that looked like they'd been thoroughly enjoyed for decades could get their convertibles returned to as-new condition. The bad news is that the program was a trial for "quality verification," and only open to the Japanese market. At the time, Mazda Japan said it was "considering re-supply of parts that became discontinued" for the first-gen NA series produced from 1989 to 1997. In February this year, the carmaker's then-CEO revealed that "Our fans can be reassured that additional parts, identified by owners and specialty shops, will become available by June of this year." The time has come, Mazda North America announcing a reproduction parts program for first-gen Miatas with a catalog of more than 1,100 new and legacy components.  The automaker says it spoke to Miata clubs and shops to determine which parts were needed most. Among this first salvo will be a fabric soft top using the same rear screen material from the NA series, roller mechanism for the side windows, brake calipers, and a set of aluminum Enkei wheels in the original design that are lighter and boast a better finish. Perhaps even better are the arcane OEM parts that can be desperately hard to source for era-appropriate restorations, like grommets, bolts, gas shocks and the "Roadster" badge that's an eBay go-to (called a "Mascot" on the parts list). Each piece has been redeveloped to take advantage of modern materials and build techniques while maintaining the look of the period-correct original.  The parts list PDF runs to 42 pages. Anyone with a TLC-starved Miata in the garage, the love your jinba ittai droptop has been waiting for is here.