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Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

Mazda returning to top-tier racing with diesel-powered prototype in USCC

Mazda has unveiled its latest challenger in the top flight of endurance racing, a diesel-powered prototype that will campaign the inaugural, 2014 Tudor United SportsCar Championship. The new Skyactiv-D-powered car will make its race debut at January's Rolex 24 at Daytona.
"This is the most significant step Mazda has taken towards returning to the global racing stage since our overall victory at Le Mans in 1991," said the director of Mazda Motorsports, John Doonan. That historic racecar, the rotary-powered 787B, has grown to become one of Mazda's many, well-known racers.
More recently, the Japanese brand has been making waves in the Grand-Am series, campaigning RX-8s and, most recently, running diesel-powered Mazda6 sedans in the GX-class. Mazda will campaign two factory-backed prototypes at Daytona. Driver lineups will be announced closer to race day.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.