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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2016 Mazda MX-5 Miata a knight in white satin

We're not going to lie to you. The reason you're seeing the fourth-generation Mazda MX-5 Miata on these pages again is solely because this is the first time we're seeing the roadster displayed in a color other than the ruby shade it was first shown in. Okay, okay, so this is the first time the Miata is being displayed at a North American auto show other than SEMA, and we'd say that this is the first time Mazda is showing a US-spec model, but clearly this is a right-hand-drive car. Either way, there's still not much to it yet, especially since Mazda is still withholding power and performance figures.
As expected, the ND Miata, as it is already known among the cognoscenti, will receive a 2.0-liter Skyactiv four-cylinder and the buyer's choice of a six-speed manual or a six-speed automatic here in the US. The 1.5-liter model engine that had been linked to the car back in the rumormill stage will not make it to our showrooms.
Preliminary specifications still show the Miata measuring just 154.1 inches in length overall, with an increased track width to 68.1 inches and a low, low overall height of 49.0 inches. Despite the larger-displacement engine and its presumably heavier weight, Mazda is still claiming ideal 50:50 weight distribution and a weight loss of over 220 pounds versus today's NC generation. All of which sounds like the Miata has the right ingredients to make good on its promised Jinba Ittai ("rider and horse as one") driving experience.

Mazda and Clemson collaborate on Deep Orange 3 concept

There are school projects, and then there's the Mazda Deep Orange 3 Concept Car, a one-off built by Clemson University automotive engineering students and designed by Frederick Naaman from the Art Center College of Design in Pasadena. Clemson students unveiled the chassis at the 2012 SEMA show in Las Vegas, although this is the first showing of the car fully clothed.
Sporting a unique hybrid powertrain that can automatically switch between front-, rear-, and all-wheel drive. A gas-powered engine handles the fronts, while the rears are powered by an electric motor and a battery pack. The Deep Orange 3 also has an unusual three-plus-three layout, making it a much cooler version of your parent's old Vista Cruiser. The exterior sheetmetal clearly follows Mazda's established design language, and looks like it could easily pass for a five-door version of the Shinari Concept. It really is a great looking vehicle.
The Deep Orange 3 was part of Clemson's graduate-level auto engineering program, and is a regular partnership between the east coast school and the Pasadena-based design college's students. Clemson, Art Center and Mazda will be showing the Deep Orange 3 at the Center for Automotive Research Management Briefing Seminars in Traverse City, MI, from August 5 to August 8. Click through for a press release from Clemson University.