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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

2002 Mazda MX-5 Miata powered by a Jaguar-sourced V6 for sale

Cars & Bids, a relatively new site that specializes in auctioning modern enthusiast cars, is selling a 2002 Mazda MX-5 Miata. While that's hardly unusual, this example lost its four-cylinder engine and gained a Jaguar-sourced V6. Pulling a 3.0-liter six out of a 2000 S-Type and dropping it into an unsuspecting Miata is apparently easier than it sounds. England-based Rocketeer offers a kit that makes the swap reasonably straightforward, though the listing notes the factory air conditioning system is not compatible with the new engine. Cold air aside, the installation is done so neatly that it looks like Mazda envisioned the Miata with a bigger engine. Jag's V6 inevitably adds weight to a roadster praised globally for its nimble handling, but it also brings a whole lot of horsepower to the table. Left stock, a 2002 Miata is powered by a 1.8-liter four-cylinder that makes 142 horsepower and 125 pound-feet of torque. The example listed on Cars & Bids puts 220 horsepower and 221 pound-feet of torque under the driver's right foot, figures that easily offset the weight gain. And, somewhat surprisingly, the six spins the rear wheels through a stock five-speed manual transmission. Flyin' Miata sway bars and Koni shocks improve handling. Close the hood, and this Jagazda looks like a run-of-the-mill 18-year-old Miata. The seller made no modifications to the body, it's still painted in its original shade of silver, and he kept the stock 15-inch wheels. The dual exhaust tips hint at the V6, but they're subtle enough to surprise more than a few racers at the next autocross event. The auction is live now, and bidding stands at $4,250 as of writing with about three days left before the hammer drops. If you miss your chance to bag it, several shops sell kits that let skilled shade-tree mechanics shoehorn Mazda's K-Series V6 (which powered the MX-6 and the Ford Probe, among other cars) into an older Miata. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Featured Gallery 2002 Mazda MX-5 Miata with Jaguar V6 View 14 Photos Aftermarket Jaguar Mazda Convertible

2019 Mazda CX-5 turbo model seemingly confirmed, doesn't come cheap

We reported last month on some leaked documents that announced the 2019 Mazda CX-5 would get the turbocharged 2.5-liter four-cylinder as an option, and it's looking even more official now that additional documents have appeared on Reddit. The new information comes from a "Product Information Bulletin" that not only confirms the engine's availability but reveals pricing, trims and feature sets for the new model year. As it turns out, the turbo CX-5 won't be cheap. The base price for a CX-5 with that engine will be $35,865 with destination. That's about $5,500 more than the cheapest turbocharged Mazda6. There are a couple of reasons for this. The turbo engine will only be available on two new high-end trims for the CX-5, Grand Touring Reserve and Signature. Both of those trims bring a variety of high-end features and options with them. It can also only be paired with all-wheel drive. The Mazda6 turbo engine is available on the slightly lower Grand Touring trim and is only paired to a front-drive drivetrain. Conspicuously absent from the 2019 documentation though is the elusive Skyactiv-D diesel engine. This is strange, since the engine has been rated by the EPA, so it's presumably ready for introduction to the U.S. market. We'll be curious to learn that engine's fate. We could see the turbo gas engine threatening the diesel's U.S. introduction, since it delivers the same amount of torque as the diesel with more horsepower. Plus the diesel didn't get amazing EPA numbers. But that's just speculation on our part, and it's entirely possible the diesel will still come here. The rest of the CX-5 lineup sees some welcome upgrades, too. The infotainment on CX-5s starting with the second-lowest Touring model will get standard Apple CarPlay and Android Auto compatibility. All models also will receive G-Vectoring Plus. The feature, along with the turbo engine option, was announced for the Japanese CX-5 recently. What this system adds is a little bit of braking force to the outside wheel as the driver winds the wheel back to a straight position when exiting a corner or completing a lane-change. The idea is that it helps make the car more stable when straightening out after a turn. Also, although the turbo CX-5 models will be rather pricey, the other CX-5 models won't change much in price. The base Sport trim starts at $200 more than the 2018, the Touring model increases just $100, and the Grand Touring goes up by $400.