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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

Car and Driver lists 10Best for 2013, same as it ever was

Forgive us for having the distinct feeling of déjà vu, but it certainly feels like we've been here before. By that we are referring Car and Driver and the announcement of its annual 10Best vehicles for 2013. To be sure, it's an impressive selection of cars that combine heart-pounding performance and frugal sensibilities, but it also represents something of a broken record on the part of C/D. We're not so sure that's a flaw, though, as the resulting list is tough to argue with.
Vehicles like the Ford Mustang, Porsche Boxster, and BMW 3 Series have maintained their high-horsepower spots on this list for several years now. Even on the more practical and nimble end, the Honda Accord, Honda Fit and Mazda Miata have not budged. These continued spots are even in light of redesigns for some vehicles such as the Accord, Boxster and 3 Series.
In fact, the only newcomer to the 10Best list this year are the Scion FR-S/Subaru BRZ twins, which knocked out the Cadillac CTS-V. We think it would have been a huge misstep to have excluded the FR-S/BRZ, even in light of the supercharged Caddy's lamentable departure from 10Best.