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2014 Mazda3

Almost by definition, affordable compact cars aren't supposed to be fun. Sure, hot hatches get our blood pumping, but not long ago, the terms "compact car" and "economy car" could safely be used interchangeably. A key exception for the last decade has been the Mazda3, a car that has consistently delivered more dynamic thrills and tactile feedback than its contemporaries. Competitors have picked up their game significantly in recent years, however, leaving the Mazda3 wanting in several areas, including overall refinement, in-car technology and cabin appointments, so Mazda went back to the drawing board to create this all-new third-gen model for 2014.
Including this redesigned 2014 model, Mazda's recent crop of new products have targeted North America's hottest non-truck segments - compact car, midsize sedan and compact crossover/SUV. Yet it might be fair to call this launch the most important of them all, as the 3 remains the Japanese marque's best-selling vehicle. While America's pool of compact hatchbacks isn't exactly deep, the 2014 Mazda3 still has a challenging road ahead of it competing against two-box compacts that include the popular Ford Focus and recent additions like the all-new Kia Forte and the still-new Hyundai Elantra GT.

Mazda poaches designer Kevin Rice back from BMW

Kevin Rice left Mazda a baker's dozen years ago, but now he's back.
A graduate of the Transportation Design program at Coventry University (just across town from Jaguar headquarters), Rice worked his way up in the industry working for the likes of Opel and Italdesign Giugiaro before landing a job at Mazda. Between 1995 and 2000, he collaborated on such projects as the RX-8 and the 1999 Neospace concept that previewed the Mazda2 before moving on to BMW, where the new 3 Series and 4 Series were among the last projects he worked on during his 13-year tenure in Munich.
Now back at Mazda, Rice has been named the Japanese automaker's new creative director, charged with further honing the brand's KODO design language from its European headquarters in Oberursel, Germany. We're looking forward to seeing what he and his design team come up with in the coming years.

Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.