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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2016 Mazda CX-5 keeps it simple

Take a long, hard look, folks. This is the refreshed 2016 Mazda CX-5, which makes its debut at the Los Angeles Auto Show today. And if you're thinking, "Say, that looks just like the old one," you really aren't alone. The visible updates certainly aren't major - Mazda has instead focused on giving the already-good CX-5 some thoughtful upgrades to make it a more attractive package than ever.
Outside, there are some slight changes to the styling, including new LED light signatures at the front and rear, as well as redesigned foglamp housings. Uplevel models also ride on attractive new 19-inch alloy wheels, with a dark finish.
Under the hood, it's all the same. Mazda's Skyactiv 2.0- and 2.5-liter four-cylinder engines carry over, with 155 and 184 horsepower, respectively. Front-wheel-drive, 2.5-liter models get a small bump in fuel economy, too - the CUV is now rated at 26 miles per gallon city and 33 mpg highway, up from 25/32. Models equipped with the automatic transmission now benefit from different drive modes, as well.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.