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2014 Mazda6 i-Eloop to net 40 mpg hwy, 28 mpg city

Even before Mazda unveiled the 2014 Mazda6, it had introduced its innovative, non-hybrid i-Eloop (Intelligent Energy Loop) brake regeneration system. This technology converts kinetic energy into usable electricity using the alternator, a DC/DC converter and a capacitor mounted just behind the front fascia. During deceleration, the alternator captures energy that is then stored in the capacitor, which can later be used to directly power electric devices like climate control and audio systems. When i-Eloop power is used, it reduces the load on the engine and helps to conserve fuel.
Now available on the Mazda6, i-Eloop is only available on the $29,695 Grand Touring trim level as a part of the $2,080 GT Technology Package, meaning that buyers desiring i-Eloop will have to spend at least $31,775 (not including destination). The added price of this technology should be worth it for those looking for optimal fuel economy as the i-Eloop, combined with the package's active grille shutters, will bump the sedan's fuel economy numbers up to 28 miles per gallon city and 40 mpg highway - both are improvements of 2 mpg over the standard Mazda6 Grand Touring. The GT Technology Package also includes a Sport mode, lane departure warning, high beam control, radar cruise control and forward obstruction warning - the latter two technologies are currently offered in a $900 package that is being discontinued.
i-Eloop will eventually be offered on other Mazda products including the 2014 Mazda3. Scroll down for the official press release on the Mazda6's fuel-saving i-Eloop technology.

Mazda hits Vegas with a pair of Sixes

Despite the fact that the annual SEMA show is more of an exercise in what "could be" than what "will be," it gives automakers the chance to stretch the legs of some of its most important models. Take the 2014 Mazda6, for example - it's hardly new, having gone on sale early this year - but this year's SEMA expo marks the first time Mazda has been able to show off the customization possibilities for its sleek midsize sedan. To that end, the Japanese automaker has arrived in Las Vegas with two very different takes on its sexy Six.
First up is the Mazda6 Club Sport you see above, wearing a "motorsports-inspired" gray, black and red accent-color scheme that, as Mazda says, is "represented in not-so-subtle angular lines reminiscent of a car speeding past your line of sight." The whole car is done up in a base color of Composite Grey, and uses a Brilliant Black roof to match the similarly colored front, side and rear diffusers, as well as the rear spoiler. Mazda has fitted the Club Sport with Rays 57 Motorsport G07FXX 20-inch wheels, wrapped in Yokohama 245/35R20 tires. Powering the CS is Mazda's 2.2-liter Skyactiv-D diesel four-cylinder engine (that we'll get in the standard Six early next year), and other changes include an H&R spring kit, larger Brembo brakes and a Racing Beat exhaust.
And then there's the Ceramic 6 Concept, pictured right. The name comes from the car's Ceramic White paint, though we don't really get the Taupe Silver accent stripes. Mazda says they're meant to mimic "the linear frequency patterns found on the likes of couture dresses and flowing fabrics," but it just looks a bit overwrought to us. The Mazda6 already has so many clean lines, why add more?

Mazda and Lexus crowned with KBB 5-Year Cost To Own awards

We report on a lot of awards, some of which are given out based on more solid criteria than others. This one, the Kelley Blue Book 5-Year Cost to Own awards, seems like one that new car shoppers should pay attention to.
The cost of a car goes far beyond what you pay for the actual metal, leather and rubber at the point of purchase. Fuel, insurance, maintenance and repair costs, and the cost of fees from the state and financing will all weigh on your wallet while you own the car. That's not even taking into account the biggest cost: depreciation, or the amount of money you lose based on what your car is worth years from now versus the day you bought it.
KBB tracks these sorts of things, and they've compiled a list of winners for 2013 models. On the brand level, Mazda and Lexus earn the 5-Year Cost to Own award for having the lowest overall projected five-year totals (though, curiously, we note that Mazda and Lexus each had only one segment winner). There are lots of winners for all the various segments, so we'll just pick out a few surprising ones to share and you can view the rest here.