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2014 Mazda3 configurator zoom-zooms to life

The 2014 Mazda3 is probably going to be on a lot of shopping lists, thanks to its striking good looks, clean interior treatment, fuel economy and driving character. If it happens to be on your personal list of new cars to test, you'll be happy to see that the configurator for Mazda's newest product has officially gone online.
In terms of build-your-own web items, configuring a 3 isn't much of a departure from the rest of the Mazda range. Most of the work comes from choosing one of the three trim levels - Sport, Touring and Grand Touring - and selecting either the 155-horsepower, 2.0-liter, Skyactiv four-cylinder or its larger sibling, the 184-horsepower, 2.5-liter, Skyactiv four. From there, a simple range of color and interior finishes are available, before a slim list of packages, options and accessories. Really, Mazda's made it easy to get through this build process.
Click on over to the configurator and take a look at the options, colors and prices for Mazda's newest five-door hatchback.

Stock Miata beats bunch of high-powered cars in wet 1/4-mile drag race

When is a stock, 167-horsepower Mazda MX-5 Miata quicker than a Chevrolet Corvette, Ford Mustang, Lamborghini Gallardo, Lotus Elise and a Porsche 911? When it's raining. Sort of.
Mazda Canada arranged a unique drag race to show off the fact that the Miata's optional power retractable folding hardtop can go from top-down to top-up in just 12 seconds flat. In this video, all six cars line up for a drag race, and it starts to rain (well, sort of - but you'll have to watch the video all the way to the end to see what we mean). The green flag is waved, and the timer starts as soon as the convertibles begin to put their tops up. But because the Miata's roof mechanism gets the car's roof back up a full 5.1 seconds quicker than the second-place car, the Mazda gets a serious advantage off the line for the actual drag race.
It's a fun video. And while we've spoiled the results (come on, the video was uploaded by Mazda, you knew the Miata was going to win), be sure to see how it all unfolds, below.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.