2006 Mazda 6 S Hatchback 5-door 3.0l V6 Gas on 2040-cars

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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda engineers urging execs for more RWD models

According to Edmunds, Mazda engineers are pressuring the company to create more rear-wheel-drive models, in an effort to better differentiate itself from its rivals. This push is reportedly coming from middle and senior engineers within the company, and these folks at Mazda believe this rear-drive strategy would allow the automaker to produce more distinctive, fun to drive cars. Mazda discontinued the rear-drive (and rotary-engined) RX-8 a few years ago, leaving the MX-5 Miata as the company's only RWD offering.
As enthusiasts, we're fully on board with Mazda offering more rear-drive cars, but unsurprisingly, the company's top management isn't exactly keen on the idea - and with good reason. First and foremost, the cost associated with redesigning fresh architecture for new models would be very high, and considering the fact that Mazda hasn't exactly been raking in the dough lately, an expensive new venture like this doesn't make a whole lot of sense. What's more, Mazda's latest front-drive models - the Mazda3, Mazda6 and CX-5 - have been very well-received, and are helping the company gain sales momentum.
But that doesn't mean there aren't other options. Edmunds reminds us that Mazda is already partnering with Alfa Romeo on the next-generation Miata, and if this collaboration is successful, perhaps the relationship could bear additional fruit. After all, Alfa Romeo is said to be working on returning to its rear-wheel-drive roots, so Mazda's engineers might be able to make a case for more RWD goodness after all.

2014 Mazda6 Skyactiv-D Wagon

This was sort of a quirky surprise drive opportunity. I've been over here in Italy for a while now, and Mazda Italia contacted me seemingly out of the blue to drive test some version of the Mazda6 with a diesel engine. Supremo. The Mazda6 is a sexy everyday beast and I have been digging their SkyActiv-D engines for a while now. Very spirited units.
My contact phones me the day of, and says he can come by with the car, and then we'll head off to some sort of special spot for dynamics testing and technical conversation. Nice deal, say I.
My guy Ernesto pulls up outside of the house and - lo and behold - it's a dang Mazda6 station wagon with the very most recent 2.2-liter SkyActiv-D motor good for 148 horsepower and healthy 280 pound-feet of torque. The wee four-banger with 14.0:1 compression ratio hauls this 3,260-pound wagon around with the best of them. A decent 0-to-60-mph time of 8.7 seconds, too.