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Next-gen Mazda2 designed for 'predominantly feminine' appeal

We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design.
This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car's target market, which Mazda's European design chief is reported to have called a "predominantly feminine customer base." Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.
The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover - possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.

Next Mazda CX-9 to launch by 2016, could get turbo-four

Mazda has a lot going on these days, what with launching the new Mazda6 and Mazda3, with the new Mazda2 just around the corner. We know the new Miata is also on the way, and after that it looks like the next vehicle in its lineup due for an overhaul is the CX-9 crossover, due to launch by 2016. The move makes sense because the CUV is growing long in the tooth. It was first introduced in 2007 and was refreshed twice since then.
The next-generation CX-9 will move away from Ford-derived components like the V6 in the current model and will likely use a turbocharged four-cylinder engine. However, a final decision hasn't been made yet. "If I ask Mr. Hitomi, our top guy of powertrains at Mazda, he believes the downsizing turbo solution costs more. But real downsizing means six-cylinder to four-cylinder turbo could make sense from a cost point of view," said Mazda's global marketing boss Masahiro Moro to CarAdvice at the New York Auto Show. The executive said a hybrid powertrain option would be unlikely, but markets outside the US could get a diesel, as well.
Moro also tipped his hand at future Mazda model plans. He hints that the Japanese automaker is considering building a luxury vehicle with a six-cylinder engine. "It's too early, we don't have a car yet. But we are collecting advice as to V6 or straight-six," he said to CarAdvice. We'll definitely be watching.

Mazda and Lexus crowned with KBB 5-Year Cost To Own awards

We report on a lot of awards, some of which are given out based on more solid criteria than others. This one, the Kelley Blue Book 5-Year Cost to Own awards, seems like one that new car shoppers should pay attention to.
The cost of a car goes far beyond what you pay for the actual metal, leather and rubber at the point of purchase. Fuel, insurance, maintenance and repair costs, and the cost of fees from the state and financing will all weigh on your wallet while you own the car. That's not even taking into account the biggest cost: depreciation, or the amount of money you lose based on what your car is worth years from now versus the day you bought it.
KBB tracks these sorts of things, and they've compiled a list of winners for 2013 models. On the brand level, Mazda and Lexus earn the 5-Year Cost to Own award for having the lowest overall projected five-year totals (though, curiously, we note that Mazda and Lexus each had only one segment winner). There are lots of winners for all the various segments, so we'll just pick out a few surprising ones to share and you can view the rest here.