1999 Mazda Miata, Manual Transmission, 38k Miles on 2040-cars

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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

China's FAW now building all three Mazda6 generations

The Chinese auto market is one of the most interesting in the world to look at. Its automakers appear to still be figuring things out and remain open to experimentation. For example, at this moment, you can buy new copies of all three generations of the Mazda6 from showrooms there.
Mazda joint-venture partner FAW recently introduced the latest generation to China as the Mazda6 Atenza, according to Just Auto. Yet buyers still have the option of getting the previous generation as well, which is sold as the Mazda6 Ruiyi. Obviously, that isn't too remarkable - companies in the US have briefly sold two generations of the same nameplate simultaneously for brief points in the past, and the practice is much more common in developing markets. However, Chinese consumers still have the third choice, too - the first-generation model that dates back to the early 2000s, is still on offer, known simply as Mazda6.
While it would be hard to imagine selling three generations of the same models at once in the US, the idea is an interesting one. We enjoyed our long-term test of the latest generation, and the previous models weren't bad cars either, so provided there's a healthy difference in pricing and marketplace confusion is limited by differing names, we can see it working. If nothing else, it's a fascinating illustration of how broad China's developing auto market really is.

Will the new Mazda Miata be available with multiple engines?

At this point, the countdown until the launch of the all-new, fourth-generation 2016 Mazda MX-5 Miata can be measured in hours until its September 3 unveiling as easily as it can in days. With the debut of such a highly anticipated model so close, the rumors about the new sports car are starting to boil over.
We recently heard that the new Miata would likely get a 2.0-liter Skyactiv four-cylinder with a six-speed manual, plus a decent drop in weight compared to the current gen. There's even the rumored possibility of a fastback coupe version sometime in the future.
Now, Australia's GoAuto is adding another dollop of speculation into the mix with the claim that there could be "potentially more engine options," according to Mazda Australia managing director Martin Benders to the website. The more potent option would still be the 2.0-liter Skyactiv with a power bump from its current 167 hp to closer to 200 ponies. The other possible powerplant option would be a 1.5-liter, naturally aspirated four-cylinder taken from the upcoming Mazda2 replacement. This version would also ditch some of the MX-5's more premium features to cut the weight and the price slightly.