2002 Mazda 626 Es Sedan 4-door 2.5l on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Are you the 2016 Mazda Miata?

Tech nerds are spoiled. Every year, there's a new iPhone that arrives following months and months of breathless speculation and rumormongering. We car folk have a more difficult life, because vehicles with the iPhone's cult-like devotion and following, while plentiful, only receive hefty updates after several years. Case in point, the Mazda MX-5.
There's a new one coming, and much like the iPhone 6, it'll arrive in just a few weeks. So, in lockstep with the tech folk, we're anxiously biding our time and waiting with baited breath for the expected debut date of September 3. Also, like Apple fanboys, we're clamoring over any hint or teaser as to what the next-gen Miata will bring, which is why we're showing you the above image.
That is, allegedly, the new MX-5 hiding under the sheet. Auto Motor und Sport has the image, which according to World Car Fans was released by Mazda. Of course, we've reached out to the Zoom-Zoom brand for verification of its authenticity, and will be sure to update as soon as we hear back.

Will the new Mazda Miata be available with multiple engines?

At this point, the countdown until the launch of the all-new, fourth-generation 2016 Mazda MX-5 Miata can be measured in hours until its September 3 unveiling as easily as it can in days. With the debut of such a highly anticipated model so close, the rumors about the new sports car are starting to boil over.
We recently heard that the new Miata would likely get a 2.0-liter Skyactiv four-cylinder with a six-speed manual, plus a decent drop in weight compared to the current gen. There's even the rumored possibility of a fastback coupe version sometime in the future.
Now, Australia's GoAuto is adding another dollop of speculation into the mix with the claim that there could be "potentially more engine options," according to Mazda Australia managing director Martin Benders to the website. The more potent option would still be the 2.0-liter Skyactiv with a power bump from its current 167 hp to closer to 200 ponies. The other possible powerplant option would be a 1.5-liter, naturally aspirated four-cylinder taken from the upcoming Mazda2 replacement. This version would also ditch some of the MX-5's more premium features to cut the weight and the price slightly.