1987 Mazda 626 Dx Sedan 4-door 2.0l on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2014 Mazda6: Winter's End Update

The Winter Without End is seemingly dead. Outside my office windows, my brown and yellow lawn is fully exposed to the increasingly powerful sunshine, the morning birdsong is louder than anything until the garbage trucks start rolling, and I'm seriously considering having the summer tires put back on my personal fleet. That last one is a little scary, as I'm a firm believer in the April Snow Jinx, but you get the idea.
The long-term Mazda6 has also long since left my driveway. Looking back on my notes from the time it was in my charge, however, I see all remarks are dominated by one highlighted section at the top: "worst winter drive of all time." I hardly need the reminder, to be honest. Here's what happened.
When the Mazda showed up at my door, we'd already fitted the thing with its new winter rubber: Bridgestone Blizzaks. Plunking down for dedicated snow tires was a near necessity this year - as it almost always is in Michigan. We didn't see much reprieve from snow-choked, iced over roads here in Ann Arbor, and the knobbier rubber proved invaluable in getting me out of my house time and again.

Mazda hard at work on Skyactiv 2 engine technology

As Mazda continues the current rollout of its still-new Skyactiv technology, the automaker is already looking at improving its family of engines for even better fuel economy and emissions reductions. Automotive News reports that with stricter fuel economy and emissions regulations planned for 2020 and 2025 in Europe, Mazda will likely release engines with next-generation Skyactiv 2 technology by the end of this decade, and Skyactiv 3 units just five years later.
The latter is expected to focus on improved engine cooling and lessening energy losses, but the big news in AN's report is that the next-gen Skyactiv 2 engines will use Homogeneous Charge Compression Ignition, or HCCI. This type of ignition is very similar to how a diesel engine operates (with high compression and using the compression stroke for fuel combustion rather than spark plugs), a method said to provide a cleaner and more efficient fuel burn - to the tune of a 30-percent improvement in fuel economy compared to current Skyactiv engines. Other automakers, including Hyundai, have already announced they are developing HCCI powerplants with similar technology and characteristics, so Mazda likely won't be a lone wolf here.
Equipped with HCCI technology, Mazda figures to be able to compete with larger automakers in terms of fuel economy and emissions without resorting to hybrid powertrains, continuously variable transmissions or automatics relying on more forward gears (eight or more) for optimal efficiency. Some of the challenges of HCCI, according to AN, include the need for better engine cooling, risk of misfire at high and low rpm and uneven engine performance based on fuel properties.