Drive Type: auto
Trim: MONZA SPYDER,
Goldsboro, North Carolina, United States
Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.
When sports and cars come together, the world "super" often comes up - whether it's a high-performance super sports car, a racing series (like Japan's Super GT, Australia's V8 Supercars or Italy's Superstars series), the latest crop of Super Bowl ads from the world's automakers or a supermodel posing with a car in the pages of the Sports Illustrated swimsuit issue.
This year's edition already saw Lisalla Montenegro cozying up to the new Lexus RC F, but it's not the only pairing to be found between an import luxury performance machine and a swimsuit model. The new 50th anniversary edition of the popular bikini special features a seven-page pictorial titled "Beyond the Swimsuit" shot by Francesco Carrozzini.
The spread features the inimitable Heidi Klum posing beside and inside various Maserati models - including the new Ghibli S Q4, the GranTurismo MC Trofeo race car and the Quattroporte Ermenegildo Zegna concept. Of course it's not the first time we're seeing a leggy blonde stepping out of Modena's finest - a role often taken up by one Jodie Kidd, to say nothing of the rich and beautiful in exotic locales the world over - but it's a pairing of which we'll never grow tired.
It isn't a secret that Maserati is planning a product expansion in an attempt sell 50,000 units annually by 2015, but the automaker hasn't officially announced just how it plans to do so. Yes, we've seen (and driven) the 2014 Quattroporte, checked out spy shots for the smaller Ghibli sedan and Maserati even confirmed the Levante name for its SUV, but a leaked document reported by CarScoop could shed some light on how the Italian automaker intends on carrying out its rapid growth.
According to the image, the new Ghibli and Levante models will considerably lower the entry price point for the Maserati brand with the sedan having a price range from around $72,000 up to just over the $100,000 mark, with the SUV starting at close to $80,000 and topping out at almost $200,000. It also looks like the GranTurismo and GranCabrio will be getting redesigned in the near future at which point the new Gran Sport model will be added to the mix - otherwise known as the which often-rumored sports car with which Maserati will do battle with the Porsche 911.