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Maserati Ghibli overtakes Levante, headed for Shanghai?

While earlier reports indicated that the next Maserati product out of the gate would be the Levante SUV, Motor Trend is now reporting that the Audi A7-shaped Ghibli has cut in line. Word is that we may see the new Ghibli as early as the Shanghai Motor Show in April.
Citing unnamed sources, MT predicts that the minds at Maserati now see a more pressing need to fight off the likes of the Mercedes-Benz E-Class and the BMW 5 Series than to go after luxury utes. However, if our spy shots of Ghibli prototypes are anything to go on, it's also likely that the sub-Quattroporte Maser won't be a traditional sedan. The car above's long nose, low roof and brief, sloping rear deck all bring to mind Audi's lovely A7, Meaning the Ghibli may fall into the always murky four-door-coupe/luxury hatchback genre.
Bi-turbocharged iterations of both a V6 and a V8 should make up the early powertrain choices for the Maserati, meaning the top-spec Ghibli should have loads of shove to match its promised good looks.

Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

Maserati dubs new SUV Levante, new sedan to resurrect Ghibli moniker

Building on the introduction of the GranCabrio MC that debuted at the Paris Motor Show, Maserati is planning three new models over the next couple of year in an attempt to raise sales to 50,000 units annually by 2015. While we think that that is a pretty lofty goal for a boutique automaker, redesigning its flagship sedan and adding two all-new models in popular segments sounds like a great plan of attack
The first new car we'll see from the Italian automaker is the next generation of the Quattroporte which will be a fitting way to celebrate the car's golden anniversary. We've already seen spy pictures of the new Quattroporte testing as well as a series of patent drawings that reportedly show the car's basic lines. Expect the new Quattroporte out sometime next year with a possible launch at the Detroit Auto Show.
Following the new Quattroporte, we'll finally get to climb behind the wheel of a Maserati SUV... just not the Kubang. Maserati confirmed that its new utility vehicle, based on the Jeep Grand Cherokee, will in fact be named the Levante. We already knew that Maserati would definitely not be using the odd Kubang name after this year, but if the Levante name sounds familiar, it's because we previously reported that this name would be used on a sedan slotting in below the Quattroporte.