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Maserati Levante crossover not Jeep based after all?

Maserati has been teasing its crossover project since 2011, which is when it first showed off the Kubang concept (pictured above). Still, the production version, rumored to be called the Levante, remains a complete mystery. The CUV was first rumored to borrow the platform from the Jeep Grand Cherokee, but new rumors indicate that the Italian, luxury crossover might actually take the underpinnings from the Quattroporte and Ghibli.
In a brief interview, Maserati CEO Harald Wester told CNN Money that the Levante wouldn't use Jeep's platform. Motor Trend spoke with an unnamed Maserati engineer who confirmed the rumor. Officially, the company says that no decision has been made.
We can add this to another long list of rumors about the Italian CUV. It was originally supposed to be built at Chrysler's Jefferson North assembly plant in Detroit. Then, plans were changed to build it in Italy.

2014 Maserati Ghibli Diesel

It used to be easier to make sense of the auto industry. There were mainstream manufacturers, and there were niche sports car manufacturers. That was before Porsche starting selling more crossovers than it does sports cars, Lamborghini began preparing to go down the same road, and Ferrari introduced an all-wheel-drive hatchback. But long before the arrival of the Cayenne, the unveiling of the Urus and the advent of the FF, the storied marque that is Maserati was already bolstering its sports car offerings with four-door sedans.
In fact, it's now been half a century and six generations since the launch of the original Quattroporte. So the idea of a four-door Maserati shouldn't come as any surprise by now, but the vehicle you see here has the Modenese automaker breaking new ground in another way entirely. And it's not the size, either: although the new Ghibli is smaller than the current QP, it's roughly the same size as the aforementioned original - not to mention the Dodge Charger, a corporate stablemate which similarly revived a coupe nameplate for a four-door sedan. No, what makes this Ghibli 'special' is what resides under the hood, because the model you're looking at packs the very first diesel Maserati has ever offered in its hundred-year history.
Sacrilege, you say? Maybe, but as so-called performance brands have turned their attention to four-door sedans and crossovers, they've also begun to embrace diesel propulsion. In Europe these days, even Porsche, Jaguar, the BMW M division and Audi Quattro GmbH are burning the midnight oil. So while it may be new territory for Maserati, the Ghibli is far from the first high-end, performance-oriented diesel on the Old World's market. It's also a vital addition to the brand's portfolio, particularly in Europe where the advantageous price of diesel fuel over gasoline (and the smaller volumes of fuel a diesel engine typically consumes) makes offering a model so equipped vital to the Trident marque's ambitious growth plans. The question, then, is whether it delivers.

Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."