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Alfieri headed for production based on strong Maserati sales

Maserati has been on a heck of a product surge recently. After years of subsiding on versions of the previous Quattroporte and the aging GranTurismo, the Modense automaker rolled out the new Quattroporte the year before last, the Ghibli last year, it will introduce the Levante crossover next year and - according to the latest intel - will begin production of the Alfieri sports car the year after that.
The Alfieri concept debuted just last month at the Geneva Motor Show, taking the form of a two-door sports car foreshadowing the brand's new design language. Reception was positive, but it appears that sales of Maserati's existing models is what's giving the Alfieri the green light.
According to Automotive News, citing an interview given by Maserati chief Harald Wester on Bloomberg Television, the brand has been getting 3,500 orders per month, putting it on track to sell 42,000 units this year - nearly three times as much as the 15,400 it sold in 2013. The profits generated off those orders could be enough by themselves to offset the losses which Fiat is expected to record this year based on flagging sales for the Fiat, Alfa Romeo and Jeep brands in Europe.

Maserati Alfieri Concept seen and heard in early leak [w/video]

As is so often the case ahead of a major debut, somebody wasn't able to keep the latest concept car from Maserati under wraps all the way until the drawing of its curtain at the Geneva Motor Show. The low-slung silver coupe you see above is said to be the Maserati Alfieri Concept, and, though these images aren't exactly the greatest, it looks pretty good. We like the small proportions of the Alfieri and the aggressive look of the car's front and rear fascias, and we certainly note a more assertive design than the Granturismo it would likely replace.
Rumor has it that both V6 and V8 engines may be on the table, mounted up front and driving either the rear or all four wheels, but we'll have to wait for official confirmation before we know for sure. In any case, this new Maserati, if it does go into production, is tipped to line up against such sporting contenders as the Jaguar F-Type and Porsche 911. Check out the two leaked images above, watch and listen to the car move under its own power in the video below, and feel free to let us know what you think in the Comments.

Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."