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2014 Quattroporte kicks off 50th anniversary for Maserati with new V6, AWD

It's not that often that we get to talk about a new Maserati model, but that's all about to change. The Italian automaker is using the 2014 Quattroporte to begin a lineup expansion that will soon grow to no fewer than five models. Entering its sixth generation, the Quattroporte has been completely redesigned, and is also adding a new V6 engine and all-wheel drive.
Pictures of the car were released last year and we've even had the chance to drive the car in France already, but we finally got to see both the 410-horsepower V6 and 530-hp V8 versions of the car at its debut at the Detroit Auto Show. The new Quattroporte is 100-percent Maserati with its svelte-ye-aggressive styling, but it adds more of a mainstream look to better compete with the growing number of high-end luxury sedans. Not all of the Autoblog staff consider it an improvement, but it doesn't stray too far from the Italian styling of the last model.
The interior has also been brought up to date with modern infotainment technology and improved luxury courtesy of a longer wheelbase bringing more space to rear-seat occupants. While the V8 we drove had a bench rear seat and oddly retro-modern wheels, the car on display had more conventional wheels and the two-passenger rear seat bucket seat layout.

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.