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Maserati to celebrate 100th anniversary at Monterey Motorsports Reunion

The Pebble Beach weekend is without a doubt one of the preeminent classic car gatherings on the calendar. But while most of the events that make up the weekend are essentially static displays, our favorite may be the Monterey Motorsports Reunion at Mazda Raceway Laguna Seca. That's where you can actually see classic racing cars doing what they were made for in the first place. And every year, organizers of the event select a featured marque.
Last year it was the Chevrolet Corvette. The year before it was Shelby, preceded by Jaguar the year before that. But next year, the classic racing event will feature Maserati, which will be celebrating its 100th anniversary. And to make the occasion extra special for the Modenese marque, next year also marks the 60th anniversary of the most celebrated racing cars ever made by Maserati (or any other constructor, for that matter): the Maserati 250F (No. 4 above) famously piloted by the likes of Fangio and Moss in 1954.
Fittingly, the Trident marque got its start in racing back in 1914 with the debut of the Tipo 26 that put Maserati on the map with a debut victory in the 1926 Targa Florio. Although you don't much see it competing at top levels these days, Maserati went on to win the Indianapolis 500, the Formula One World Championship and, more recently, the FIA GT1 World Championship.

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Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.