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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

2014 Maserati Ghibli snarls in Shanghai

Big things are happening at Maserati, where the automaker is looking to increase its sales to 50,000 units annually. In addition to the revised Quattroporte that we saw at the Detroit Auto Show earlier this year, Maserati has launched the all-new Ghibli here in Shanghai - a smaller, more driver-focused model that will take on the likes of the Audi A6, BMW 5 Series and Mercedes-Benz E-Class.
At launch, the Ghibli will be offered with three six-cylinder engines, two gas and one diesel. The base engine is a turbocharged 3.0-liter V6 with 330 horsepower and 368 pound-feet of torque, good for a 0-62 time of 5.6 seconds. The more powerful Ghibli S, however, comes with a twin-turbocharged version of this engine, good for 410 hp and 406 lb-ft, reducing that 0-62 time to just five seconds flat. On the diesel end, the Ghibli will offer a 3.0-liter diesel V6 with 275 hp and 443 lb-ft of twist, able to do that same 62-mile-per-hour run in a still impressive 6.3 seconds. The more powerful Ghibli S will also be available with Maserati's new Q4 all-wheel-drive system, though we're told that this feature cannot be had on right-hand-drive versions.
As for what we can see here in Shanghai, the Ghibli looks pretty darn good, though that front fascia reminds us an awful lot of the BMW 3 Series. (Seriously, just picture the Bimmer with a more gaping grille opening.) Maserati will offer the Ghibli with standard 18-inch wheels, though 19s, 20s, and even 21s will be available as optional extras.

Maserati Levante SUV may be built in Italy after all

In July Fiat halted its investments in Italy, putting on hold plans for the Maserati Levante SUV to be built at the automaker's flagship factory in Turin. But Fiat CEO Sergio Marchionne, whose company owns Maserati, met with unions on Wednesday, and he may announce plans to move forward with production of the SUV at the Mirafiori factory if the CEO and the unions reach an agreement, Bloomberg reports.
Marchionne is reportedly about ready to build new cars at Fiat's largest and oldest factory, on the grounds that 5,300 workers accept extended temporary layoffs through most of next year in a slowing European auto market. If unions don't accept the deal, it's not clear whether Fiat would still consider building the Levante at Mirafiori or not.
The Levante, Maserati's first SUV, is based on the Jeep Grand Cherokee platform, and we reported two years ago that it would be built in Detroit next to its Jeep cousin. Obviously those plans have been altered considerably in the intervening period of time.