Low Miles - New Car Trade Granturismo Convertible, Bianco Eldorado/sabbia on 2040-cars

Auto blog

This is our clearest look yet at the next Maserati Quattroporte

The best look we've had at the next Maserati Quattroporte so far was found in patent drawings that could have substituted for a whole lot of other cars. But seen here is a more useful glimpse, courtesy of someone on the lookout in Italy who caught a prototype in a skin-hugging wrap.
Maserati has apparently gone with the Charles Eames philosophy on the redesign: "The details are not details. They make the design." The overall line is familiar - not such a bad thing even on this 10-year-old sedan - but the detailing appears to have been refined and made sleeker. The taillights themselves should make for an especially interesting feature if the camo'ed car can be trusted.
The next Quattroporte is predicted to be roughly 450 pounds lighter than the current car, and underhood grunt is expected to come from a 520-horsepower, 5.2-liter turbocharged V8 at launch, followed by a 420-hp, supercharged V6 supplied by Ferrari, both working through an eight-speed ZF transmission.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.