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Camal Studio pays tribute to the Maserati GranTurismo

Although the Maserati GranTurismo may have looked pretty hot when it hit the scene in 2007, eight years on, it's starting to show its age. Maserati is focusing its attention on the new Quattroporte, Ghibli and upcoming Levante utility vehicle, but Camal Studio is evidently keen to pick up what Maserati has let fall by the wayside.
The design house, as you may recall, was founded by former Pininfarina designers - the same firm that penned the GranTurimso (among other Maseratis) in the first place. Camal calls its redesign the Tributo (a name which should require no translation) and it draws its inspiration from Maserati GTs past like the original Ghibli, Bora and Khamsin. The resulting design comes across as clean enough, but to our eyes somewhat unremarkable. And if you're going to go to the trouble of coachbuilding a Maserati, you might as well go for a bit more visual impact. But that's judging solely from the renderings, and that's just our opinion - the financially well-endowed customers Camal is going after may feel otherwise once they see it in the flesh.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati bringing new sports car concept to Geneva?

Maserati is in the midst of a major product overhaul. The Quattroporte was recently redone, the Ghibli is a fresh new model and the Levante crossover is still in the pipeline. But what about its two-door line? Surely Maserati hasn't forgotten about those, right?
Not according to the latest gossip, it hasn't. Word has it that in celebration of its centenary this year, the Trident marque is preparing a new sports car concept to unveil at the Geneva Motor Show. Apparently smaller than the aging GranTurismo, the new concept is said to take aim at the Jaguar F-Type - not to mention the Porsche 911.
According to GTSpirit, the concept could pack the Modenese automaker's new twin-turbo V6 or V8 engines, but no matter how many cylinders, it's understood we're likely looking at a front-engine/rear-drive layout and an automatic transmission.