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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati GranTurismo successor to be smaller, fight Porsche 911

The Chevrolet Corvette, Jaguar F-Type and Porsche 911 all belong to a club that shuns the Maserati GranTurismo as an outsider. You see, those three key sports cars all measure within an inch of one another in length - 176 to 177 inches and change - while the Maserati comes in at over 192 inches. Naturally, there's extra length between its wheels, as well.
While those extra inches would seemingly pay dividends in interior roominess and storage space, those are not exactly the most important attributes in the segment, which values proper proportions and proper driving feel over all else. All of this is why it comes as little surprise that Maserati is working on a smaller version of its two-door sports car platform when the next generation is ready in roughly three years.
According to Motor Trend and echoing rumors we've heard in the past, the smaller model will be known as the Gran Sport while a larger model will still be called GranTurismo in coupe form and GranCabrio in convertible guise. We're told, again, to expect Maserati's new 404-horsepower supercharged V6 engine as standard, while the V8 would still be a possible option.

Little Red Racing Car Kickstarter project a father/son affair [w/video]

Tales of fathers and sons, whether told for adults or for children, never go out of style. It's appropriate then that The Little Red Racing Car, a story about a father and son finding and restoring a 1955 Maserati 300S, is such a stylish piece of work.
Author Dwight Knowlton first started working on The Little Red Racing Car when, after his son was born, he "went looking for the perfect Father/Son/Car book" and couldn't find one. Knowlton's artwork in has been influenced heavily by vintage automotive advertising and Grand Prix posters, and has a very clean, art deco vibe as a result.
Of course, TLRRC is still just a work in progress. Knowlton is hoping the Kickstarter community will help to get the ball rolling, and raise $25,000 to the book printed and distributed. The author even has a stretch goal to have the whole shebang made into and animated film - we love big dreams. Follow on below to hear Knowlton's pitch in his own words, or jump over to his Kickstarter page to look further or buy-in.