2004 Maserati Coupe Cambiocorsa Coupe 2-door 4.2l Rare Vintage Option Package on 2040-cars

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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati surprises Manhattan with Centennial edition GranTurismo

The GranTurismo may be getting a little long in the proverbial tooth, but it hasn't quite been a century just yet. It has, however, been a hundred years since Maserati was originally founded, and to celebrate that milestone, the Modenese automaker has rolled in to the New York Auto Show this year with a pair of special editions. Available in either coupe or convertible form, the MC Centennial Editions arrived as a surprise just as the Alfieri concept was a month ago in Geneva, albeit somewhat less revolutionary.
The special editions are differentiated from any other by their paint scheme, special wheels, revamped interior and special badging throughout. Magma red and Inchiostro blue - the colors of the city of Bologna where the company was founded a century ago - are new to the Maserati catalog, and come with a choice of wheel options with special logos at the center. The interior color is specified to complement the exterior with red, white or blue trim and carbon-fiber accents.
Power comes from the same 4.7-liter V8 as the GranTurismo MC Stradale or GranCabrio Sport, driving 454 horsepower to the rear wheels through a six-speed automatic transmission. That's said to be enough to propel either coupe or convertible to a top speed of 185 miles per hour, and comes coupled with Brembo brakes and MC sport suspension. Deliveries commence in July, but you can scope it out here in the gallery of live images from the show floor above, the galleries of stock images below and the press release below that.