Sport Pack Premium Pack Technology Pack Star Shield on 2040-cars

Auto blog

Lotus team out of Le Mans, full driver list published

We can scratch off one more car from the list for the 2014 24 Hours of Le Mans. The Lotus T129 LMP1 car has been dropped from the entry list of the 82nd running of the historic race, with organizers citing "a lack of preparation" as the reason. On a more positive note, the list of 168 drivers in 56 vehicles has been officially published for the June 14 race.
Like the Lotus team currently in Formula One, the Lotus T129 uses the iconic British brand's name and colors but is actually built by a separate company. It previously ran a Lola chassis in the LMP2-class (pictured above). The Le Mans organizers claim the car will likely be on display during the 24-hour race, but it won't make it's competition debut until the World Endurance Championship round at the Circuit of the Americas in September. The T129 is being replaced by an Oreca 03 chassis with Nissan power in the LMP2 class, entered by Millennium Racing.
The Lotus' retirement came as the teams had to send in the names of the three drivers nominated to race each car. This year there are racers from 26 countries with the most coming from France (39), Britain (29), the US (17) and Italy (15). The latest tally of entries breaks down to 9 LMP1s, 19 LMP2s, 9 LM GTE Pros, 18 LM GTE Ams and the Nissan ZEOD RC as the experimental Garage 56 entry.

Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.