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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus Exige S Roadster coming this summer to a circuit near you

We haven't heard much about the Lotus Exige S Roadster since we first saw it at the Geneva Motor Show last year, but Lotus is now confirming the car will go on sale this summer. Of course, unless anything has changed since the car was introduced, Lotus' "ultimate roadster" will still not be coming to the US.
Lotus has released a new video showing its 345-horsepower roadster in action, and while it doesn't even show that much of the car, you can check out our live images of the Exige S Roadster in our gallery. The video, which looks like a knockoff of a Universal Studios movie trailer, is posted below.

Lotus recalls 2008-2011 Elise, Exige and 2011 Evora over fire fear

Lotus is recalling 860 vehicles after discovering that the oil cooler hose could detach from its fitting. Should the hose separate, it could spray oil on one of the lightweight car's tires, giving new meaning to the phrase "sudden loss of grip." The other case is, believe or not, more dire, as the spraying oil could hit the engine and ignite. Of course, neither situation is desirable, hence the recall.
The vast majority of the affected vehicles (780 of the 860) are the 2008 to 2011 Elise and Exige, built between November 2007 and July 2011. Another 80 Evora S coupes from 2011, manufactured between September 2010 and September 2011, are also included in the recall.
All repairs will, naturally, be completed free of charge. In the Elise/Exige's case, that means replacing the hose fittings, while the affected Evoras will get a new hose assembly.