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Lotus rolls out factory delivery program for Elise, Exige and Evora

"We are delighted to open our doors to customers so that they can collect their new car from us direct." - Jean-Marc Gales
Buying a Lotus sports car now comes with an added perk - you get a peek behind the curtain at the famous factory in Hethel, England.

Lotus hits the track with new Elise S Cup R

If you want to take a Lotus to the track but the Exige V6 Cup is a bit too much to handle, the boys from Hethel have a new offering that may be of interest.
The new Elise S Cup R features all the track-tuned bells and whistles of its six-cylinder brethren, including a competition-spec aero kit, adjustable suspension, Yokohama racing slicks on 17-inch forged alloys, tow hooks, remapped ECU, cross-drilled and ventilated disc brakes and an interior with a HANS-compatible bucket seat, six-point racing harness and quick-release steering wheel. But instead of a heavier and more powerful V6, the Elise S Cup R "adds lightness" with the same 1.8-liter supercharged inline-four with 217 horsepower and 181 pound-feet of torque as the road-going Elise S. Yet with all that track-tuned gear, it's a good four seconds per three-mile lap faster than the showroom stock version in the automaker's testing.
Interested parties can pick one up in the UK for £39,125 (before taxes, equivalent to about $63k) and either lap it to their hearts' content at private track days or enter it in one of the dozen Lotus Cup series operating around the world. Lotus only released this one photo (click above to enlarge), but you can check out the full specs in the press release below.

Lotus spotted testing more extreme Elise on the Nordschleife

If we had a nickel for every version of the Elise that Lotus has rolled out over the years, we might actually have enough spare change to buy one ourselves. And we're not even talking about the entire separate models (like the Exige and Europa) that Lotus has based on the Elise's platform or the other automakers' cars (like the Tesla Roadster and Hennessey Venom GT) that have used the same. And now Lotus appears to be testing another one.
Spotted lapping the Nürburgring, what we're looking at here appears to be the track-bound Elise S Cup R, but our intrepid paparazzi by the side of the track tell us it's missing the switches for the battery isolator and fire extinguisher. In their place, this Elise is wearing an even bigger rear wing as part of an altogether rather aggressive aero kit - not to mention a rockin' matte red wrap.
All of these telltales make us think Lotus has something extreme in the works, and we could find out what exactly it is as early as the Paris Motor Show in October, so stay tuned and watch this space.