2011 Lotus Elise R on 2040-cars

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What has Lotus got in store for us in Geneva?

In its latest announcement, Lotus has reported a substantial increase in sales over the past nine months of this fiscal year to date. That's good news for the once troubled niche automaker, but the interesting part was hidden further down the release. After detailing the jump in sales by 54 percent worldwide, Lotus announced that it "is revealing an exciting new car at the important Geneva International Motor Show in early March 2015." While little in the way of details were confirmed, the company said that "the product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package." Sounds pretty Lotus-like to us, but just what form it will take remains to be seen. Given that the Malaysian-owned British automaker has scrapped all of its ambitious new projects, the overwhelming likelihood is that whatever it is preparing to reveal in Geneva will be based on one of its existing models: the Elise, Exige or Evora. The last we heard, Hethel was planning a revision to the Evora, convertible and even crossover versions of the same, as well as an even more hard-core version of the Exige to take the place of the extreme 2-Eleven track car. The announcement refers to the Elise S Cup that was the company's most recent reveal, but seems to indicate that the Geneva show car will be something different. 19 January 2015 Lotus sales up 54% world-wide for the first nine months of the financial year · 81% sales increase EU overall · 88% increase in UK · 143% increase in France · 139% increase in Germany · 29% up USA; 50% up Canada · 24% up Asia and Middle East · 130% sales increases in China; 125% in Japan · Lotus Motorsport shows 19% increase · 163 dealers, 25 more than nine months ago, 50 more in pipeline by the end of 2015. · Exciting reveal in Geneva Announcing that overall sales are up by 54% in the past nine months provides tangible proof that the forward strategy established by Lotus Cars is working. In volume terms, the increase of 551 cars over the previous year, to a total of 1,565, is an excellent result for the British sports car maker. Lotus has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past nine months, with another 50 new dealers joining Lotus by the end of 2015.

Elon Musk buys James Bond's Lotus submarine, wants to install Tesla powerplant

Remember when we reported the long-lost-but-found-again Lotus Esprit submarine used in the James Bond film The Spy Who Loved Me had sold at auction in London for $966,560 (well, $863,000 plus a 12-percent buyer's premium)? At the time, the buyer's identity remained a mystery, but Jalopnik has reported and confirmed that the man with money to burn is none other than billionaire Elon Musk, CEO of both Tesla Motors and SpaceX. What's even more shocking (maybe not for Musk) is that he wants to install a Tesla electric powertrain in it and make it transform into a road-going car.
The story of the submersible Lotus' journey from movie star to prized possession of the eccentric Musk is remarkable. After filming ended in the '70s, the car was shipped to Long Island, NY and placed in a storage container that was paid in advance by the studio for 10 years. After the money ran out, the contents of the container were sold off Storage Wars-style in 1989 and won by an area couple. It was shown in public on occasion throughout the years, but its value remained a mystery until the gavel fell in London last month. While far from the most valuable Bond car to be auctioned off (that honor goes to the Aston Martin DB5 used in Goldfinger and Thunderball, which sold for $4.6 million at auction in 2010), the Lotus submarine is definitely the most unique.
Also worth noting is that the Lotus sub is more than just a prop. Without the aid of CGI, the film's producers needed an actual submarine that looked like a Lotus Esprit, and so they hired a company called Perry Oceanographic in Florida to build it and hired former US Navy Seal Don Griffin to pilot the sub during the film.

Lotus-based Radford Type 62-2 shows its retro-styled interior

England-based Radford introduced the Type 62-2, a limited-edition coupe with a heritage-laced design, earlier in 2021. But it didn't show us the interior. Now, Radford finally revealed what the car looks like inside, and it's a blend of retro styling cues and modern tech that enthusiasts will love. At first glance, the Type 62-2's cockpit looks like it's from a different era. The driver faces a meaty three-spoke steering wheel, the shift linkage is exposed, and there is a pair of Bremont instruments (one is a clock, the other is a stopwatch) positioned on the passenger-side of the dashboard. We could be describing a 1970s rally car. However, a closer inspection reveals features buyers expect from a car in 2021. Look behind the steering wheel (whose spokes are made with carbon fiber) and you'll spot a digital instrument cluster with a layout that can be configured by each buyer. You could, in theory, ask for the tachometer to be front and center, for example. Screens positioned on either side of the dashboard display the footage from the cameras that replace the exterior mirrors, and a phone dock that doubles as a wireless charger is hidden behind the build plate located on the center stack. Users can set their phone there to access navigation and music apps.  Radford Type 62-2 John Player Special View 5 Photos Buyers will have three basic trim levels to choose from: Classic, Gold Leaf, and John Player Special. Each one will receive a specific look inspired by liveries that Lotus race cars have used in the past, though buyers will be invited to configure their car exactly how they want it. What won't change is the engine: it's a supercharged, 3.5-liter V6 that found its way into the Type 62-2 from Toyota via the Lotus Emira. Bolted to either a six-speed manual transmission or a seven-speed dual-clutch automatic, it develops about 430 horsepower in the Classic model, around 500 in the Gold Leaf, and approximately 600 in the John Player Special thanks in part to a specific supercharger. Radford will build 62 units of the Type 62-2, and production is scheduled to start before the end of 2021. Deliveries will begin in early 2022. Pricing information hasn't been announced, but don't expect this rare British coupe built largely by hand to come with a bargain price. Check out the Autoblog Podcast #686 where we talk Porsche and Lotus: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.