1991 Lincoln Mark Vii Lsc Sedan 2-door 5.0l on 2040-cars

Auto blog

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

2015 Lincoln Navigator ready to roll for $62,475*

Fancy picking up a refreshed Lincoln Navigator? Well, prepare to shell out at least $62,475. That's a whopping increase of $6,310 for the now-EcoBoost-equipped SUV.
That's just for the two-wheel-drive Select model, though. Want to drive all four wheels? Better have an extra $3,575 laying around. Snagging the top-of-the-line Reserve model, meanwhile, demands a premium of $7,500.
For those extra bills, you'll net Lincoln Drive Control, complete with continuously controlled dampers, power running boards, Ziricote wood interior trim, upgraded leather, 22-inch wheels, a "unique" interior headliner and, of course, a "Reserve" badge.

Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]

Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.
McConaughey's campaign has his pitching starting out with the company's pivotal new 2015 Lincoln MKC compact crossover. "Lincoln is an iconic, American brand and I like where they are heading with their transformation," he said in the announcement of the deal. The appears to be really throwing some money into these ads, too. Not only has it hired A-list talent in front of the camera, Nicolas Winding Refn, best known for Drive, is directing the spots.
Of course, this won't be McConaughey's first noteworthy ride in a Lincoln. Back in 2011, he starred in The Lincoln Lawyer, a legal thriller about at attorney would did business out of a 1980s Town Car. The MKC should certainly prove to be a much better driver than that.