2014 Lincoln Mkz Base on 2040-cars
2713 E. Main St., Plainfield, Indiana, United States
Engine:3.7L V6 24V MPFI DOHC
Transmission:6-Speed Automatic
VIN (Vehicle Identification Number): 3LN6L2JK0ER812298
Stock Num: C14617
Make: Lincoln
Model: MKZ Base
Year: 2014
Exterior Color: Ingot Silver Metallic
Interior Color: Charcoal
Options: Drive Type: AWD
Number of Doors: 4 Doors
AWD. Buttons and switches are befitting. The cabin's invisible DO NOT DISTURB sign keeps wind and road noise out. If you demand the best, this great 2014 Lincoln MKZ is the car for you. When H2O starts showing up in the weather forecast, you'll appreciate the AWD power delivery that helps you take control of the elements. Get Mohr for your money!! ***Call us today! 866-335-9068***Be sure to ask for the Internet Sales Team for your best No-Haggle Offer up front!!
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Auto blog
Lincoln needs a farewell address, not a new marketing plan
Tue, 09 Apr 2013
The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.
Ex-GM VP LaNeve takes over Lincoln ad agency
Wed, 10 Apr 2013Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...
Lincoln takes to the Super Bowl with Twitter schizophrenia
Fri, 01 Feb 2013Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.