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Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

Lincoln teases a new Continental with suicide doors

Lincoln posted a photograph of its Continental from the 1960s on its social media channels today with a cryptic message to go along with it. Here's the post below: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The last line, "#TBT ... or is it?" sounds like Ford's luxury arm is trying to tell us something about what's to come for its current Continental. If we use Lincoln's post as an opportunity to speculate, one might presume that a Continental with suicide doors is coming our way soon. Beyond planting the idea in our heads, Lincoln doesn't appear to have anything else to say for the time being. Right now, the only car you can buy with suicide doors is a Rolls-Royce, most recently in Wraith form. If Lincoln decides to offer suicide doors again, you can bet the car is going to get some attention. The question would be if a special car like this could draw any of that attention away from Lincoln's SUVs such as the Navigator and new Aviator. We've seen reports that the Continental would not be moving on past this generation, so maybe Lincoln is trying to get as much play out of this car as possible. A more recent report calls it dead after the 2020 model year, meaning that if we do see a suicide-door Continental, it wouldn't be in this world for very long. Lincoln says to "stay tuned" at the end of its post caption, so watch out for Continental news dropping in the near future. We can all hope it's going to be good news ... View 20 Photos Related video:

Lincoln Continental death looms with changes at Flat Rock Plant

Ford's Flat Rock Assembly plant just south of Detroit produces the Ford Mustang and the Lincoln Continental. Automotive News reports that the automaker plans to produce two battery-electric crossovers at the facility, the EVs scheduled for sale in the 2023 model year. The EVs were previously meant to be built in Ford's Cuautitlan Stamping and Assembly plant in Mexico, which builds the Fiesta. According to the AN piece, moving the EVs to Michigan means the end of Lincoln Continental production in the U.S. Sunset is expected in "late 2021" for a sedan that is just three years old, and that never got the momentum to assert itself and reassert the Continental nameplate. The Continental has been on death watch since at least March 2018, when Ford Authority reported that the luxury sedan wouldn't get more than one generation. The changing of several guards in the top ranks scotched a plan to move the Continental onto the CD6 platform for rear- and all-wheel-drive vehicles. In September 2018, Jalopnik put more meat on those crossbones, saying Flat Rock workers alleged the big Lincoln could bid adieu as soon as this year, and automaker insiders had seen production merely scheduled — not approved — for 2020, with nothing beyond that. Then, as now, Ford appears to be leaving open the possibility for Continental production to continue in China, and just maybe be exported here. The two twinned midsized EVs, using the codenames CDX746 and CDX747, would come in Ford and Lincoln flavors. Said to be roughly the size of the Ford Edge/Lincoln Nautilus platform siblings, the automaker has requested suppliers gear up for annual production of up to 65,000 units between the two models. When they arrive, they'll form part of the 16 EVs Ford plans to have on the market worldwide by 2022. The others we know of so far are the crossover that will channel the Mustang, an electric F-150 pickup, and an EV project with Rivian.